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  1. Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide

    Remarketing, either through the Google Analytics or Remarking code snippet. Keyword search is the primary source of relevancy with RLSA campaigns with targeted audiences helping to further refine who is reached with keyword targeting.

  2. SEO & Website Redesign: Relaunching Without Losing Sleep

    Make sure that your analytical tracking code is placed back in the page source before the site goes live. A site redesign gives you the opportunity to re-code, condense externally referenced files, and achieve faster load times.