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  1. Why You Need to Own Your Data & Digital Assets

    When the website "code" is created and owned by a third party, every business using that code is subject to the creator's interpretation of best practices and the ability to keep up with emerging security risks, usability expectations of customers...

  2. Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide

    Remarketing, either through the Google Analytics or Remarking code snippet. Keyword search is the primary source of relevancy with RLSA campaigns with targeted audiences helping to further refine who is reached with keyword targeting.

  3. How to Check the Status of Google Penguin Link Removals Using Screaming Frog or Deep Crawl

    If the page still contains your full domain name in the source code, then there's a good chance the link is still present. Using Screaming Frog, you can use a custom filter to check for specific html code residing on the page you are crawling.