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  1. 60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]

    More than 40 percent of consumers cited mobile as the most important media source for information. Capturing consumer engagement points throughout the mobile path to purchase is essential to optimizing mobile ad programs to reach consumers when...

  2. Why You Need to Own Your Data & Digital Assets

    Even if you decide to make the transition from a privately developed website or platform, the likelihood that you will be able to export content, databases, and related assets into a format that can be simply plugged into an open-source platform...

  3. Mobile SEO: 5 Ways to Ensure Your Brand's Content is Optimized

    Now you can select both the mobile and the desktop segments to gain insight into the conversion rate differences between visitors from each source (e.g. Click on the arrow at the top left of your Google Analytics Overview screen to open the Segment...

  4. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    We will continue to leverage other search engine-provided data, but our main source of advanced metrics will cover page-level performance, share of voice, and other enterprise measurements. Even the very subject on the correlation of change and...