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  1. Responsive Now! The Rise of Front-End Frameworks & Potential Pitfalls to Consider

    Security The majority of complete front-end frameworks are open source. For example, take security precautions so you don't open your website to vulnerabilities. Google's announcement that responsive web design is its preferred method for mobile...

  2. How to Use Google Analytics Visitors Flow Reports to Improve Conversion Rates

    To narrow down the focus to only one source of traffic, you can follow the two-step process below. When you first open the Visitor Flow report it can be overwhelming. I hate to be the bearer of bad news, but your website may not be as pretty or...

  3. Mobile Marketing Conversion Optimization Tools & Code Tricks

    View Source Here are three great bookmarklets to view a site's source code from your smartphone: Here's a tip for taking a deeper look at the site's code on a larger screen: use one of the bookmarklets and click anywhere in the code, Select All and...

  4. Pros & Cons of the Top Mobile App Tracking Methods

    OpenUDID is a free, open source UDID initiative that uses a copy-and-paste feature in iOS to share data between applications in order to store a unique identifier. The Referrer provides a method that allows advertisers to pass tracking parameters...

  5. On International Women's Day, Marketers Share Challenges & Reasons to Celebrate

    Powerful women are a source of constant inspiration to me,” Mackey said. Dana helped open doors for me and thanks to her I am part of this awesome community. Roth noted that even though this is an issue, the comments by men and women in posts...