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  1. Mobile Marketing Conversion Optimization Tools & Code Tricks

    View Source Here are three great bookmarklets to view a site's source code from your smartphone: Here's a tip for taking a deeper look at the site's code on a larger screen: use one of the bookmarklets and click anywhere in the code, Select All and...

  2. Pros & Cons of the Top Mobile App Tracking Methods

    OpenUDID is a free, open source UDID initiative that uses a copy-and-paste feature in iOS to share data between applications in order to store a unique identifier. The Referrer provides a method that allows advertisers to pass tracking parameters...

  3. On International Women's Day, Marketers Share Challenges & Reasons to Celebrate

    Powerful women are a source of constant inspiration to me,” Mackey said. Dana helped open doors for me and thanks to her I am part of this awesome community. Roth noted that even though this is an issue, the comments by men and women in posts...