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  1. Forget Big Content – Small Content Is Critical to Search Success

    To understand that in greater detail, one of the very best ways of getting a view of exactly which subjects your audience gets most excited about is to look at interest data from the social graph – or from Facebook's treasure trove to be more exact.

  2. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Your online connections are at the core of your social graph. Although search and social elicit different behaviors, they have a strong impact on one another. In social advertising, the most readily available signals are based on a consumer’s...

  3. Metadata & You: Best Practices, Benefits & Implementation Made Easy

    Open Graph Starting with the humble page title and meta description tags, metadata has grown to include a plethora of protocols including Schema.org, Twitter Card, Open Graph, and more. Google recently started paying attention to Open Graph tags...