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  1. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Your online connections are at the core of your social graph. Although search and social elicit different behaviors, they have a strong impact on one another. In social advertising, the most readily available signals are based on a consumer’s...

  2. Metadata & You: Best Practices, Benefits & Implementation Made Easy

    Open Graph Starting with the humble page title and meta description tags, metadata has grown to include a plethora of protocols including Schema.org, Twitter Card, Open Graph, and more. Google recently started paying attention to Open Graph tags...

  3. March Madness = Search and AdWords Madness?

    With 447,000 current Likes, the graph shows that new likes were rather stagnant and not that many new likes were obtained recently. A surprise in itself but no, it's not basketball, but rather a fan-driven (how that occurs is open to interpretation...