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Open Protocol

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  1. Yandex & Google: A Big Change for Russia's Display Ad Market

    The Interactive Advertising Bureau created an open RTB protocol, which is what the RTB functionality is based on. This partnership will help open the competition in digital marketing and will facilitate global networking.

  2. Demographics and Interests: Coming to a Google Analytics Profile Near You

    To enable this feature, locate this line in your tracking script: ga.src = ('https:' == document.location.protocol ? https://ssl' : 'http://www') + '.google-analytics.com/ga.js'; and replace it with: ga.src = ('https:' == document.location.protocol ?

  3. Metadata & You: Best Practices, Benefits & Implementation Made Easy

    Similar in many ways to Open Graph, Twitter Card is a simple protocol that allows you enrich how your content appears when tweeted. Started by Facebook and now broadly adopted, Open Graph is a protocol used both internally by Facebook as well as on...

  4. How to Check the Status of Google Penguin Link Removals Using Screaming Frog or Deep Crawl

    We'll use "Contains" for the first filter and enter your website's full domain name (including protocol) in the text box for the HTML code (i.e.http://www.example.com). For example, Majestic SEO, Open Site Explorer, Google Webmaster Tools, Bing...

  5. Google Crisis Response: From Search Engine to Information Provider

    Now we work with our satellite imagery providers, local organizations and other external data providers to help them embrace open standards such as a standard called the Common Alerting Protocol (CAP).

  6. Microsoft Snipes (Only) at Google Over Browser Settings Circumvention Controversy

    Microsoft uses a 'self-declaration' protocol (known as “P3P”) dating from 2002 under which Microsoft asks websites to represent their privacy practices in machine-readable form. We have been open about our approach, as have many other websites.

  7. SOPA Explained: Why It’s Bad for the Web & How to #StopSOPA

    Many notable opponents have spoken out publicly, though there are a few the U.S.government may wish to pay particular attention to: the engineers who created the Internet, including TCP/IP co-creator Vint Cerf, Jim Gettys, editor of the HTTP/1.1...

  8. 5 Black Hat Attack Vulnerabilities & Defensive Strategies

    It runs on a new protocol made to replace the HTTP protocol and is called the SPDY protocol. Well first, the protocol is new, developed by Google, untested in the wild, not well reviewed outside of Google, and the very process it uses opens up your...

  9. Founder Berners-Lee Sees Social Media Corrupting His Intent For The Web

    In 2007 BitTorrent, a company whose "peer-to-peer" network protocol allows people to share music, video and other files directly over the Internet, complained to the Federal Communications Commission that the ISP giant Comcast was blocking or...