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Open Letter

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  1. Google Challenges U.S. National Security Letter in Court

    Google is fighting a National Security Letter (NSL) issued by the U.S.government, with the Electronic Frontier Foundation (EFF) acknowledging it is one of the first firms to do so. If the firm can succeed in its fight against NSLs then it could...

  2. Happy Halloween Google Doodle: Spooky Haunted House Logo Full of Interactive Fun

    This lowercase “g” is the fourth letter in the Google logo. As each new door opens, the ones before remain open with their Halloween characters on display. The fourth door, second to last, creaks open to reveal the groaning, mummified “l” beneath.

  3. Search Marketing & the Fine Art of Nexting

    I suspect that many visitors to this scroll down to the sales letter in a much more open and impressionable frame of mind after watching the video. And the landing page amplifies that exclamation point with a gritty video and challenging, fear...

  4. 8 Rules of A/B Testing – The Art in Marketing Science

    You can use random numbers (if you’re using Salesforce, there are multiple solutions and ideas that can help you do that, here’s one), random selection (you can do that in excel), or truly random factors like the first letter of the email address.

  5. Peter Carl Fabergé Google Doodle Honors Fabergé Egg Creator

    The red, gold-trimmed “e” is partially exposed inside a Fabergé egg laying on its side, open just enough to reveal the last letter of the logo. Today’s Google Doodle is an intricate image of the search giant’s logo hidden amongst jewel-encrusted...

  6. Last Ditch Efforts to Halt New Google Privacy Policy

    Our preliminary analysis shows that Google's new policy does not meet requirements of the European Directive on Data Protection, especially regarding the information provided to data subjects," she said in a letter.

  7. How Local Small Businesses are Evolving Their Online Marketing Strategies

    And to this day, nearly 50 percent of Kesten’s business comes from someone physically looking up the letter “L. His desire to partake in online marketing speaks to the fact that decades-old mom-and-pop businesses are open to reaching a target...