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  1. Forget Big Content – Small Content Is Critical to Search Success

    To understand that in greater detail, one of the very best ways of getting a view of exactly which subjects your audience gets most excited about is to look at interest data from the social graph – or from Facebook's treasure trove to be more exact.

  2. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Your online connections are at the core of your social graph. The biggest step towards finding signal synergy and optimization opportunities is to open up the channels of communications. To see the full picture, marketers must leverage channels...

  3. Metadata & You: Best Practices, Benefits & Implementation Made Easy

    Open Graph Starting with the humble page title and meta description tags, metadata has grown to include a plethora of protocols including Schema.org, Twitter Card, Open Graph, and more. Similar in many ways to Open Graph, Twitter Card is a simple...

  4. SEO Into 2014: The Irreversible Changes in Google's Products

    Things like SERP personalization and Google's Knowledge Graph are two examples of how the simple search function is becoming more and more exploratory than about search. In the same way that users seek out curated listening experiences by theme...