Pete at Moz wrote a fantastic post about the effect of SERP crowding for organic spots, due to features such as local listings, advertisements, the knowledge graph, rich snippets, etc. Truly, that should be enough to get a local link building...
Things like SERP personalization and Google's Knowledge Graph are two examples of how the simple search function is becoming more and more exploratory than about search. In the same way that users seek out curated listening experiences by theme...
I use WordPress exclusively and I always recommend Yoast's WordPress SEO for adding Open Graph and breadcrumb markup to your site. Finding opportunities in a competitive business can sometimes be the difference between success and failure.
There's also the matter of format: Will Facebook's Open Graph actions ("liked", "ate" "read", etc.capture the nuance of local merchant quality in the way that Yelp's long-form reviews can? Facebook's Graph Search will have the relevance – and a...
At first glance, one might think that Google found this to be a powerful tool to assist in building out its Knowledge Graph. While it certainly can contribute to their Graph, that's merely a collateral benefit.
What I do like about Graph Search is that it has the potential to be a true social search engine, or in other words, a search engine about people, rather than topics, shopping, or websites. MJ: What are your thoughts on where Facebook is with...
With 447,000 current Likes, the graph shows that new likes were rather stagnant and not that many new likes were obtained recently. A surprise in itself but no, it's not basketball, but rather a fan-driven (how that occurs is open to interpretation...
Google Adds Information About Nonprofits to Knowledge Graph – GoogleGoogle now highlights the nonprofit's financials, cause, and recent Google+ posts. Apple and Yahoo said to be in talks for deeper iPhone partnership – Los Angeles TimesYahoo wants...
By mining Facebook's Open Graph data you can get some amazing insight into what makes them tick – including some eye opening info about how wrong your assumptions can be. Facebook are combining their huge graph of data on individuals with real...
Implement the Twitter Cards and Facebook Open Graph. Google's Knowledge Graph is taking search to a completely different level. The Knowledge Graph is also paving the way to new approaches toward SEO.
Open graph code is optimized and tested. But all too often the effort is sporadic, poorly planned, inadequately optimized, never promoted, and barely tracked. This leads to bad results and general grumpiness.
If you’re using Facebook ads but not segmenting users, then you are not your social graph to your customers. Open up your mind about how retargeting and third party audience modeling matters to community managers and content marketing and build new...
The graph at the top also becomes useful in that you are now able to view a chart for performance for only a given section of a website. When you have your landing pages report open, simply enter the folder name of the given section of your site...
Think of crawling a user’s social and open graph connections across hundreds of thousands or potentially millions of nodes for every search. Deploy Open Graph tags within content. The potential for Facebook’s new Graph Search feature is huge.
All HitTail does is track all your incoming keywords to your site, stack them against each other in a bar graph and then identify which are the best long tail opportunities for you personally. Content production was a chore and most businesses were...
Quick Answer boxes answer a query leveraging Blekko's Dynamic Inference Graph. When you click a result link, the page will open within the app. Recognizing that the tablet search experience should be different than the desktop search experience...
People and places snapshots strongly resemble Google's Knowledge graph cards, but it is worth noting that Bing's Snapshots were released a week before Google's Knowledge Graph. Fictional characters definitely have more prominence and the equivalent...
The new window will bring up all meta tag information for the page, including the meta description, open graph data, etc. Technical SEO audits are one of the most powerful deliverables in all of SEO. They definitely provide the most bang for your...
Glimpse uses their crawl data with Facebook’s Open Graph to gain more insight than is available from Facebook itself. Facebook began rolling out a conversion measurement tool on Friday to help marketers bridge the data gap between social ads and...
Whilst there is some consternation towards the role that Google's Knowledge graph will play in the future due to fears that it will lead to increasing disenfranchisement of webmasters to control the appearance of their own content, the work of the...
