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  1. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    My favorite example of this is how American Express targets entrepreneurs and small business owners through their online community, an open forum. Finance-related information is often dismissed as boring and dry and a pain to read.

  2. The Difference Between App to App and Web to App Advertising

    Mobile app and mobile web are the two mediums that advertisers can use as a forum for their marketing and advertising offers. This similarity leads to a very big advantage when it's time to attribute events via the Open URL with a Click ID method...

  3. What Does Google's Link Schemes Update Mean for Guest Posting?

    Forum spam Google and Matt Cutts are notorious for leaving these things open-ended, which makes sense – they have to change their mind (and their algorithms) often. Digital marketers live and die by Google's link schemes guidelines.

  4. Top 5 Micro-Conversions You Should Measure

    Visitors Who Create a Forum Account In their analytics demo, they choose to apply a value of $3 for each user that creates a forum account when tracking this goal. Most free or open-source software organizations cover costs by soliciting donations...

  5. Taobao SEO: A Guide to One of the World's Largest Consumer Marketplaces

    Blog comments, forum posts It's open to non-Chinese people so anyone can do it. There are many different answers to this question – from fully optimizing campaigns on Baidu, Google China and the many social networks in China – but one that always...