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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Then, marketers can supplement FBX with performance data from these channels to bid more effectively and measure incremental return on investment (ROI). Remarketing Lists for Search Ads (RLSA): Google RLSA enables marketers to segment cohorts of...

  2. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Infographics: Finance professionals have access to some awesome data. One advantage that the finance industry has when it comes to content marketing is the massive amount of data they possess. Whether it's through an infographic, an e-book with...

  3. Mobile Advertising Measurement: Winning the Long Game

    In-app analytics also gives you the ability to gather basic demographic data and identify information about the user's device. High open rates but low registrations rates can be indicative of a poorly designed user experience or a complicated...

  4. Forget Big Content – Small Content Is Critical to Search Success

    One of the most popular posts of the year here on SEW focused on the increasing importance of this kind of data in informing marketing plans. Social Data And when looking specifically at how to ensure those ideas match the opportunity presented by...

  5. 60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]

    With 2014 data showing 10.6 billion online visits made on a smartphone versus 5.8 billion on a PC, the report cited that device usage varied by time of day and search category. Capturing consumer engagement points throughout the mobile path to...