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  1. Marin Software's Context Connect Helps Advertisers Identify Trends & Take Action

    Context Connect and the open-stack nature of the Marin platform allow advertisers to integrate contextual sources of data and optimize their digital campaigns based on their unique external factors. Marin Software data released today suggests that...

  2. 3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy

    Now that you have the raw data, you need to put it into a way that's useful. Ask open-ended questions about how and when they purchased a product or service. Creating killer content won't do you any good if it's not something your users actually need.

  3. Top 8 Google Analytics Reports for Managing Organic SEO Campaigns

    The ability to create custom reports, allows us to parse that data in a user-friendly format. Successful digital marketing campaigns are now data-driven. The biggest problem isn't acquiring data. The tricky part is extracting the most useful data...

  4. Yandex & Google: A Big Change for Russia's Display Ad Market

    Data management platform: These have a direct relationship with data suppliers, which allows advertisers to target according to their needs and segment user's data. Currently, what is trending is the heightened popularity of data management...

  5. 4 Critical Elements of a Successful Content Marketing Team

    Content strategists often take the business data, the basic keyword and topical information, and develop editorial calendars. Business strategists should ideally have a background in marketing as well, to help translate between the general business...

  6. Bing to Showcase Winter Olympics Data in Search Results

    Most information will appear directly inline with search results, while some information will be made available as Bing Snapshot data in a sidebar. If all the new data wasn't enough to bring you to Bing, the search engine said they'll have home...