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  1. The best way to manage individual CPPI, from Deutsche AWM

    When something goes wrong - if there is a systems outage, or an organisation makes an error with a policy such as losing an application, inputting a wrong amount or omitting to apply a factor, for example - the tool can automatically go back and...

  2. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    Here are several tools you can use to collect data and the types of conclusions you can draw from their information in an efficient manner. There are tons of tools out there for gathering data and guiding our strategies so we can make user-centered...

  3. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Review meta tags and structured data markup Open Site Explorer from Moz to review authority metrics and competitor links SEO audits are immensely popular. Especially when an agency is newly hired by a company, the first few weeks are inevitably...

  4. Marin Software Adds Support for Russia's Largest Search Engine

    Marin says advertisers can leverage its platform to gain a better understanding of "how online ad spend on Yandex affects offline purchases," and that the flexibility and "open architecture" of the Marin platform allows data from call tracking...

  5. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    Hyperlinks, which include URL fragments, are used to load the requested product data at the time of user interaction, avoiding a page refresh. The downside is that the crucial content or key product data may not be visible to search engines, which...

  6. Google Responds to 'Right to Be Forgotten' Questionnaire

    Then comes the question of Google's interest -- including economic -- to providing people open access to information versus the right of the data subject to have his or her results delisted. In light of the most recent European ruling on the so...