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  1. Mobile Advertising Measurement: Winning the Long Game

    In-app analytics also gives you the ability to gather basic demographic data and identify information about the user's device. High open rates but low registrations rates can be indicative of a poorly designed user experience or a complicated...

  2. Forget Big Content – Small Content Is Critical to Search Success

    One of the most popular posts of the year here on SEW focused on the increasing importance of this kind of data in informing marketing plans. Social Data And when looking specifically at how to ensure those ideas match the opportunity presented by...

  3. 60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]

    With 2014 data showing 10.6 billion online visits made on a smartphone versus 5.8 billion on a PC, the report cited that device usage varied by time of day and search category. Capturing consumer engagement points throughout the mobile path to...

  4. Search Engine Optimization Companies: Break Google's Rules to Get Top Rankings?

    And, after a look at other keywords these guys are performing against, it's pretty compelling (data via SEMRush.com): With data like this, you might be inclined to "do whatever they're doing, because it obviously works".

  5. Marin Software's Context Connect Helps Advertisers Identify Trends & Take Action

    Context Connect and the open-stack nature of the Marin platform allow advertisers to integrate contextual sources of data and optimize their digital campaigns based on their unique external factors. Marin Software data released today suggests that...

  6. 3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy

    Now that you have the raw data, you need to put it into a way that's useful. Ask open-ended questions about how and when they purchased a product or service. Creating killer content won't do you any good if it's not something your users actually need.