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  1. Is Google Sucking the Life Out of Your Identity? Are They Alone?

    It certainly helps them harvest the data upon which their advertising juggernaut feeds. Since the function of an identity provider under the auspices of NSTIC (National Strategy For Trusted Identities In Cyberspace) is curiously unfettered by such...

  2. 22 Facebook PR Secrets Every Community Manager Should Know

    The data from Zarrella underlines a recent study by Salesforce Marketing Cloud: The Complete Social Media Community Manager’s Guide” by Marty Weintraub and Lauren Litwinka along with “The Science of Marketing” by Dan Zarrella offer latest top shelf...

  3. A 7-Step Landing Page Template to Convert Prospects into Leads

    That's why I created the ‘Hands-off, No-brainer, Protect Your Vital Data from Criminal Scumbags' program for small businesses. Use benefits and curiosity ("the number one mistake small businesses make when they choose a firewall – page 3") to...

  4. Mobile Marketing Conversion Optimization Tools & Code Tricks

    Schottmuller said she has had some really good experiences with Bango and thinks it's solid in terms of how much data it's able to capture. Here's a tip for taking a deeper look at the site's code on a larger screen: use one of the bookmarklets and...

  5. Racing Penguin: How to Attack Unnatural Links Before Penguin Hits [Case Study]

    There's a boatload of important data that Google shares with webmasters, including inbound links. Most of the data collected via WOT is from human raters. Seriously, there are so many important pieces of data you gain access to via your account.

  6. Google Challenges U.S. National Security Letter in Court

    At the time the company said it was working with the authorities to improve transparency around the subject, but according to court filings it is also fighting against handing over users' data. Fornasero's reference to Section 2709 refers to the...

  7. Google Privacy Director Alma Whitten Resigns

    According to reports, the cars were collecting payload data from open Wi-Fi points for around four years. The privacy and security teams, and everyone else at Google, will continue this hard work to ensure that our users' data is kept safe and secure.

  8. 14 Tips on How to Become a More Efficient SEO Professional

    If you’re editing a lot of data you might need to view how changes in one area make a difference somewhere off-screen, perhaps in another worksheet tab. Time spent waiting for spreadsheet downloads is dead time (use APIs to bring the data directly...

  9. Pros & Cons of the Top Mobile App Tracking Methods

    OpenUDID is a free, open source UDID initiative that uses a copy-and-paste feature in iOS to share data between applications in order to store a unique identifier. Also, cookie data is lost anytime either the browser cache or HTML5 local cache is...