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  1. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Review meta tags and structured data markup Open Site Explorer from Moz to review authority metrics and competitor links SEO audits are immensely popular. Especially when an agency is newly hired by a company, the first few weeks are inevitably...

  2. Marin Software Adds Support for Russia's Largest Search Engine

    Marin says advertisers can leverage its platform to gain a better understanding of "how online ad spend on Yandex affects offline purchases," and that the flexibility and "open architecture" of the Marin platform allows data from call tracking...

  3. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    Hyperlinks, which include URL fragments, are used to load the requested product data at the time of user interaction, avoiding a page refresh. The downside is that the crucial content or key product data may not be visible to search engines, which...

  4. Google Responds to 'Right to Be Forgotten' Questionnaire

    Then comes the question of Google's interest -- including economic -- to providing people open access to information versus the right of the data subject to have his or her results delisted. In light of the most recent European ruling on the so...

  5. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Then, marketers can supplement FBX with performance data from these channels to bid more effectively and measure incremental return on investment (ROI). Remarketing Lists for Search Ads (RLSA): Google RLSA enables marketers to segment cohorts of...

  6. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Infographics: Finance professionals have access to some awesome data. One advantage that the finance industry has when it comes to content marketing is the massive amount of data they possess. Whether it's through an infographic, an e-book with...

  7. Mobile Advertising Measurement: Winning the Long Game

    In-app analytics also gives you the ability to gather basic demographic data and identify information about the user's device. High open rates but low registrations rates can be indicative of a poorly designed user experience or a complicated...

  8. Forget Big Content – Small Content Is Critical to Search Success

    One of the most popular posts of the year here on SEW focused on the increasing importance of this kind of data in informing marketing plans. Social Data And when looking specifically at how to ensure those ideas match the opportunity presented by...