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  1. Mobile Advertising Measurement: Winning the Long Game

    High open rates but low registrations rates can be indicative of a poorly designed user experience or a complicated interface. Content view: The user has viewed particular content. For example, with in-app analytics you can measure button clicks...

  2. Forget Big Content – Small Content Is Critical to Search Success

    The idea is you open your favorite magazine (in my case "Men's Health") and record in top-level detail the key content on pages. Read any popular digital marketing thought leadership blog and you'd be bombarded with the notion that "big" content is...

  3. Kiss Your Ads Goodbye: How Net Neutrality May Impact Content & Advertising

    It is important we understand how proposed rules could impact every household, content provider and advertiser in the U.S. However, proposed rules could directly impact the distribution of content, as well as the effectiveness of online advertising...

  4. Why You Need to Own Your Data & Digital Assets

    Even if you decide to make the transition from a privately developed website or platform, the likelihood that you will be able to export content, databases, and related assets into a format that can be simply plugged into an open-source platform...

  5. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    How to manage link building and content marketing without getting hit by Google Panda, Penguin, or penalties. Registration is now open. The original search marketing conference is back! On July 9, Search Engine Strategies will relaunch in Atlanta.

  6. Conquering Content Marketing, Step 5: Measurement

    Conquering Content Marketing, Step 3: Facing the Fans Lisa Hughes, a New York-based content marketer for UK apparel company British Outfitters, just learned that someone has hacked into her work email to steal ideas for an upcoming marketing campaign.