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  1. U.S. Search Awards 2014 Nominations Now Open

    Nominations open today and close July 18 for this event which celebrates the best of SEO, PPC, digital, and content marketing. No doubt ready to top what was an impressive inaugural event, the U.S. Search Awards will return during Pubcon this year...

  2. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    Thought leadership elevates content creation to new heights by focusing in on quality insights, good writing, and taking a forward-looking position on key issues. Develop Your Content Strategy What series of smaller objectives are you going to tie...

  3. Conquering Content Marketing, Step 3: Facing the 'Fans'

    See "Conquering Content Marketing in 5 Steps: It All Starts With a Plan" and then "Conquering Content Marketing, Step 2: The Content (and Plot) Develops" before continuing. Lisa Hughes, a New York-based content marketer for UK clothing and apparel...

  4. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Content marketing is all the rage today, but did you know the greatest marketing case study in human history actually occurred in the late 1960s and early 1970s? This is NASA's content marketing approach to PR.

  5. 4 Critical Elements of a Successful Content Marketing Team

    As agencies move to specialize in content marketing and companies launch their own internal content strategies, one significant challenge has quickly become apparent: Finding the right talent to comprise a team that can run a successful content...

  6. How to Write Headlines Google Will Love & You and I Will Click, Read, and Share

    The job of the headline today is simply to get the reader to click open the article. Even if the dollar value isn't accurate, we still know that headlines are super-important to our content. Are we all supposed to write emotional clickbait now to...