There's also the matter of format: Will Facebook's Open Graph actions ("liked", "ate" "read", etc.capture the nuance of local merchant quality in the way that Yelp's long-form reviews can? But will it have the volume of local content to match Yelp...
Filter leads and prioritize actions based on levels of content engagement, roles and likelihood to buy From search marketing to social media, these are business game changers that open new opportunities and avenues to achieve a competitive edge.
The Internet is touted by many to be, of necessity, free and open – invulnerable to tampering, censorship, or control by any single entity. I talked about how Google+ provided a hub by which users could be tied to their websites, content, other...
EHow is the master of content for content's sake, churning out a guide for everything you can imagine – even how to do brain surgery (Take saw, open head; pull out brain, put brain back in, put skull top back on).
Any brand can use content sharing as a way to increase visibility; it just takes putting the proper steps in place. How do you become a content-sharing ninja? You're doing your due diligence and reading content anyway – get more from your time by...
Today’s community manager can double as a magazine editor by day and DJ by night, spinning content to match the mood, audience, and atmosphere of the daily Facebook newsfeed. The Art The most shareable kind of content on Facebook is positivity and...
We chose WordPress for its ease of use and customization, and impressive library of open source content management, social, and SEO plugins. Map these need states to keywords, personas, and pages as you develop content.
Content strategy is all about matching visitor intent with the right message to meet user needs and business goals simultaneously. You probably see users looking at certain content on different devices already.
Because of this, the floodgates of good content are now wide open. Now we have thousands if not millions of sources for original, high quality content. As digital marketers, we'll need to embrace content curators and develop relationships with them.
Different content types that you might consider sharing with your audience include: What types of content seem to be the most engaging? To truly have an impact you must keep your eyes open at all times and respond quickly to comments or questions...
There are essentially two types of real time content. If most marketers would open their eyes, they would find more than enough key influencers to work with for a very long time. The other is "unplanned" or more serendipitous content that comes up...
The cloud-based dashboard has been beta-tested by some of the world's biggest advertisers and measures content from 1,300 brands across all verticals. What's most valuable about the product is that the real-time data tracks such a broad spectrum of...
Apple and Yahoo said to be in talks for deeper iPhone partnership – Los Angeles TimesYahoo wants to open up more sports and news content to Siri on iPhones and iPads. Ask the Ex-Googlers Anything at BrightonSEO – Linkdex BlogEx-Googlers Fili Wiese...
Content is Only King…in the Kingdom of Context" Here's a tip for taking a deeper look at the site's code on a larger screen: use one of the bookmarklets and click anywhere in the code, Select All and Copy the code; then email it to yourself so you...
Lesson 2: Don't put off developing a content strategy, social strategy, and link building plan. So, I shot over to Majestic SEO and Open Site Explorer to analyze his link profile. Great content and a strong social strategy can go a long way to...
See content of yours that's doing surprisingly well or competitor content that is smoking you? Doing so will reignite your passion for your industry, get you elbow-to-elbow with smart minds, open the networking gates, and make you more confident in...
The key is to build a strong local page that includes all pertinent business information (address, contact information, operating hours), engaging content (photos, positive reviews) and to keep it actively updated.
Open Device Identifier Number (ODIN) outlines platform-specific approaches for generating reusable device identifiers. OpenUDID is a free, open source UDID initiative that uses a copy-and-paste feature in iOS to share data between applications in...
This morning I caught up with Duane Forrester from Bing as he prepared to kick off the Reykjavik Internet Marketing Conference (RIMC), a two-day boot camp in Iceland featuring content focusing on search and social.
Think about product reviews, giveaways, content marketing (that isn't guest blogging). However one way to sell in relationship building is that it forms part of the content marketing plan. In the content marketing plan you will explain that you are...
