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  1. Mobile Advertising Measurement: Winning the Long Game

    High open rates but low registrations rates can be indicative of a poorly designed user experience or a complicated interface. Content view: The user has viewed particular content. For example, with in-app analytics you can measure button clicks...

  2. Forget Big Content – Small Content Is Critical to Search Success

    The idea is you open your favorite magazine (in my case "Men's Health") and record in top-level detail the key content on pages. Read any popular digital marketing thought leadership blog and you'd be bombarded with the notion that "big" content is...

  3. Kiss Your Ads Goodbye: How Net Neutrality May Impact Content & Advertising

    It is important we understand how proposed rules could impact every household, content provider and advertiser in the U.S. However, proposed rules could directly impact the distribution of content, as well as the effectiveness of online advertising...