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  1. PR & SEOs Listen Up! HitTail is Back to Make You Panda Proof

    All HitTail does is track all your incoming keywords to your site, stack them against each other in a bar graph and then identify which are the best long tail opportunities for you personally. Content production was a chore and most businesses were...

  2. 8 Rules of A/B Testing – The Art in Marketing Science

    If you have a clear champion, a variable that you are confident in its success, (for example, a from-name that has yielded a high open rate) that you want to test, apply a small, uneven split (90/10) to the test.

  3. Google’s Legalize Love Campaign Pressures Governments on Gay Rights

    Google added an Easter Egg to the search results page in celebration of Pride 2012, displaying a rainbow ribbon below the search bar to users querying terms such as gay pride, gay, lesbian, or LGBT. It’s a natural cause for the tech company, which...