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  1. Mobile Advertising Measurement: Winning the Long Game

    Achievement unlocked: The user has received access to a new achievement. High open rates but low registrations rates can be indicative of a poorly designed user experience or a complicated interface. Long-term campaigns are designed to acquire...

  2. Kiss Your Ads Goodbye: How Net Neutrality May Impact Content & Advertising

    Net Neutrality implies equal access to broadband and content. It would allow also provide broadband providers a framework that would enable them to establish and charge for "fast lane" access to consumers.

  3. Why You Need to Own Your Data & Digital Assets

    Some website vendors deliberately assume ownership of the account, often as Administrator, without granting Administrator access to the analytics. Direct access to data enables customized reporting and the ability to allow data to lead them into...

  4. Yandex & Google: A Big Change for Russia's Display Ad Market

    DoubleClick, a Google subsidiary, will now offer their clients the ability to access the advertising inventories supplied by Yandex's advertising network. This mutually beneficial relationship will create access to clients of Yandex to bid for ad...

  5. 4 Critical Elements of a Successful Content Marketing Team

    Let's start by getting clear on the most important "types" of talent you need access to during the content marketing lifecycle. By having access to this kind of talent and expertise, you'll be able to infuse your content with insights and language...