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  1. Is Google Sucking the Life Out of Your Identity? Are They Alone?

    The Internet is touted by many to be, of necessity, free and open – invulnerable to tampering, censorship, or control by any single entity. In "Can Google be Trusted to Do No Evil? I talked about how Google+ provided a hub by which users could be...

  2. 22 Facebook PR Secrets Every Community Manager Should Know

    Keep your heart + mind open and aligned. Social dashboards indicate Facebook marketing fashion changes by the season. In order to stay ahead of the competition, you might have to download a book or two, attend a webinar or five, and stay on a...

  3. A 7-Step Landing Page Template to Convert Prospects into Leads

    Use benefits and curiosity ("the number one mistake small businesses make when they choose a firewall – page 3") to create an open loop in your visitor's mind that can be closed only by registering for, downloading, and reading the report.

  4. March Madness = Search and AdWords Madness?

    A surprise in itself but no, it's not basketball, but rather a fan-driven (how that occurs is open to interpretation, but evidently includes some sort of a voting system) musical competition, and as the above image depicts, NCAA.com is also...

  5. Racing Penguin: How to Attack Unnatural Links Before Penguin Hits [Case Study]

    So, I shot over to Majestic SEO and Open Site Explorer to analyze his link profile. I've completed a lot of Penguin work since April 24, 2012 (more than I ever wanted to if I'm being honest). When business owners first reach out to me about a...