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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Connecting the dots to find desirable audiences across channels, both online and offline, and devices can be an intricate process, so marketers must be open to testing new opportunities and innovations in order to efficiently reach those who are...

  2. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    My favorite example of this is how American Express targets entrepreneurs and small business owners through their online community, an open forum. Finance-related information is often dismissed as boring and dry and a pain to read.

  3. 10 Shocking Facts About Content Marketing Today

    Every year, more channels of communication open up for marketing teams – think of all of the apps and social networking sites that have exploded onto the scene in 2014 alone. Every day, more than 27 million pieces of content are shared on the Web.

  4. Yahoo Retires Less Popular Products to Make Room for New Innovation

    Instead, we now offer the Yahoo Extension for Chrome, which will give you quick access to Yahoo.com whenever you open a new tab. In an effort to focus on developing some of its more popular products, Yahoo has decided to retire some of its not-so...

  5. EU Commissioner Hints at YouTube Probe After Google Investigation

    At present, we are conducting preliminary analyses and these will allow us to decide whether we will have to open new proceedings. The European competition commissioner Joaquín Almunia has suggested that when he completes his antitrust...

  6. Mobile Advertising Measurement: Winning the Long Game

    High open rates but low registrations rates can be indicative of a poorly designed user experience or a complicated interface. Approaches to advertising fall into two general categories: long-term campaigns and burst campaigns:

  7. Forget Big Content – Small Content Is Critical to Search Success

    The idea is you open your favorite magazine (in my case "Men's Health") and record in top-level detail the key content on pages. And while that is true to some degree, it is also a view that is dangerously one-dimensional and lacking in real...