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  1. Deal With the Big Rocks First

    Once users identify with a problem, then they are more open to and trustful of your suggestions. These methods may only generate lifts of tenths of a percent, but, to many websites, that’s still tens of thousands of dollars, so these methods should...

  2. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    So fixing your AdWords account won’t necessarily open the floodgates of hungry prospects eager to buy what you’re selling (although we’ve seen that often enough). When people find out I’m the author of Google AdWords for Dummies, the second most...

  3. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    Make sure your subject entices users to open and interact with your email. There are tons of tools out there for gathering data and guiding our strategies so we can make user-centered improvements to our marketing efforts.

  4. How to Work When Nothing Seems to Work

    Resistant clients may act passive to your counsel - putting off meetings with you or acting as if they are open to your guidance - but never actually implementing any of your recommendations. Consider asking open-ended questions that can spark a...

  5. Google Tests Knowledge Graph with “In the News”

    Open champs Serena Williams and Marin Cilic -- yielded standard Knowledge Graph features and it remained unclear what types of additional queries would yield this news feature. Google is testing a new Knowledge Graph feature called "In the news...

  6. Marin Software Adds Support for Russia's Largest Search Engine

    Marin says advertisers can leverage its platform to gain a better understanding of "how online ad spend on Yandex affects offline purchases," and that the flexibility and "open architecture" of the Marin platform allows data from call tracking...

  7. Last-Minute SEO - Here Come the Holidays!

    You MUST protect your main domain as though you were protecting your own wallet in the middle of an open market in one of those far away places only spy novels write about. As long as Google doesn’t release an update or manually devalue your site...