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  1. 5 Questions to Consider When Thinking About Bidding on Brand Terms

    This tends to be more the exception than the rule for most companies, however. The practice of bidding on your own brand terms is a topic that has two divided camps among search marketers. Bidding on your brand terms can provide a lot of benefits...

  2. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    All of these segments can have their bids adjusted (with the exception of tablets in AdWords), which allows advertisers to get their message out at the most opportune time and place. In between live tweeting from the event, posting pics, and...

  3. 8 Free Must-Attend Networking Events at ClickZ Live San Francisco

    This is one of the reasons ClickZ Live places such an emphasis on networking and the San Francisco event right around the corner is no exception. The promise of a great digital marketing event is not just learning, but also networking with peers...

  4. 5 Takeaways From the World Cup for Global Search Marketers

    Not only is it their home turf, but we all know that Google will favor a local over a multinational (paid search is probably the only exception to that theory). If you're reading this, then it's highly unlikely that you avoided hearing about the...

  5. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    Blog optimization is no exception. The search and social media industries are inundated with many myths, misconceptions, and mistaken beliefs. For example, since blog software was first invented, I have heard many search engine optimization (SEO...

  6. 26 Free Must-Have Tools for PPC Success

    Use them for exception reporting, daily stats, and client reporting – amongst other things. Carpenters have hammers and saws. Doctors have expensive medical devices like MRI machines and tests. Writers have a computer (or a typewriter, or pen and...

  7. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    One anonymous (and somewhat trollish) comment left on Cutts' blog was by someone who took exception to the fact that Cutts accepted a guest post on this blog before, albeit from Vanessa Fox who worked for the Google Sitemaps team at the time.

  8. The New AdWords Opportunities Tab - How to Get the Most Out Of It

    However, as with most tools, there are hidden "gotchas," and the Opportunities tool is no exception to the rule. Google announced an enhancement to the Opportunities tab in AdWords in November that aimed to help streamline paid search campaigns and...