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  1. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    Online local directories: 15 percent Small businesses that are just starting online marketing distrust the newness and complexity of the Internet. Online marketing as a whole: 54 percent At this point, they can migrate into content marketing...

  2. What You Can Learn From Google Analytics Mobile Reports

    The poor desktop is getting dusty in the corner while everyone finds more portable and shinier ways to access online content. Each time you access these reports it's beneficial to check how much the data is sampled by looking for a yellow box in...

  3. Twitter Speak From @ to Z – Terms & Definitions

    This works great if you're reading articles online all morning and don't want to tweet everything at once, but don't want to have to remember to go back later to tweet. Whenever there is a promoted tweet, there is a yellow arrow you can see on the...

  4. Gamification in Marketing: Lessons from the Khan Academy Website

    Giving an unknown online merchant your credit card number is hard. Getting useful data from an online calculator? It’s not like you could use checks and Xs to get me to sign up for the Miley Cyrus Online School of Dance.

  5. Black Friday Readiness With Search in Mind: Is Your Business Ready?

    The climbing popularity of consumer showrooming – checking prices and product information while shopping in stores, not to be mistaken with retail showrooming – the showcasing of products with the intent to drive online purchase, has been said to...

  6. Multi-Channel Analytics: An Interview With SES San Francisco Speaker Andrew Edwards

    What’s your favorite medium and are there any places online we can see your work? I created the first DTP group at the Yellow Pages. The program is designed to help marketing professionals meet their needs regardless of their experience level.

  7. The Search Agency Launches Local Search Campaign Management Platform

    The platform is designed for use by marketing agencies, media resellers, franchisors, and other businesses, including online Yellow Pages and directory businesses, allowing them to add search engine marketing to their offerings in a cost-effective...

  8. Google Shopping: Why PLAs Aren't So Bad for Merchants

    Under the All online campaigns tab, select + New campaign: Google Product Search was designed to facilitate the online shopping experience, with sorting features and relevancy algorithms. You'll want to name your ad group (see red arrows), and...