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  1. 5 Rules to Effectively Use Press Releases for Links

    But the press release is still a valuable tool for online marketing in a number of ways. Now that may or may not be true or anecdotal, but it did make me think about when my target audience would be most inclined to be catching up on the news...

  2. Guy Kawasaki Talks Content Marketing, Social & Google+

    Another reason for us to give Google+ more attention is the time that many of the major online influencers give it. Online, you'll see him replying to comments and sharing content. I think there's a revolution about to happen where people are no...

  3. Penguin 2.0 Forewarning: The Google Perspective on Links

    This starts at the very core of how they think about online marketing and search engine optimization (SEO). For example, would you spend 2 hours of a marketing person's time and $200 in expenses writing an article for Nameless Blog 23 just because...

  4. Creative Link Prospecting: Following a News Story

    Add to that blogs on education and schools, blogs on local government, not to mention a host of blogs on public relations, online reputation and online mess-ups! However, it’s also a great place to discover important blogs writing about specific...

  5. How to Make Video a Successful Part of Your Content Marketing Strategy

    Making online video beneficial to you requires an intelligent strategy. Although YouTube is known to be the second largest search engine online, it's a common misconception to believe that tapping into its community is the only way to make online...

  6. How to Use Journalism to Create Context for Keywords & Content

    As we transitioned our content online, we lost the connection to those professional guidelines for writing. With those initiatives, Google’s essentially made itself editor-in-chief in a rogue online society where anyone can report anything at any...