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  1. Google Madness: The Elite Eight of Google+ Local Tips

    Listings accuracy is the most important factor for online searches – if a business’ address or phone number isn’t correct, it’s missing out on potential customers. This is why: optimizing a business page for customers involves writing with natural...

  2. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    Guest post in a variety of online venues. Invest in writing longer works, such as books, ebooks, and white papers. To move into the realm of writing or speaking for thought leadership purposes, you first have to determine your unique positioning.

  3. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    There was a time when saying the same thing a little better than the last person was enough to build authority online. "From the days of cave men writing on the walls, brands have been creating stories to sell their product and form a connection.

  4. 4 Critical Elements of a Successful Content Marketing Team

    In addition to understanding both SEO and the writing process, it's helpful for content strategists to have a broad understanding of online marketing. A strong writer for a content writing strategy is one that has a background in online journalism...

  5. How to Write Headlines Google Will Love & You and I Will Click, Read, and Share

    Nielsen once proclaimed that "Online headlines must be absolutely clear when taken out of context" *Sigh*. Headline Writing History Headline Writing Evolution In 2009, Nielsen introduced the concept of writing short, snappy headlines and quoted the...