This client is mid-sized with revenues around $20 million per year, selling mostly online, but also has a sales staff working both inbound and outbound leads. Guest check-out was not an option (and, at the time of this writing, is still something...
Chris Dyson: In Online Marketing Circles (SEO, Social Media etc) it seems almost impossible to go more than a week without seeing an egobait post in the echo chamber. I can't go into loads of detail but it was in the UK and for a company that sold...
The same can be said for online marketing. He also does a lot of work and writing around schema.org and the semantic web. Finding opportunities in a competitive business can sometimes be the difference between success and failure.
One of the increasing risks for businesses is the "hijacking" of their brand name in online searches. While online marketing is still a major tool for bringing new customers into your sales funnel, many business transactions are still the result of...
Many consumers are loathe to buy shoes online because of sizing/comfort/fit inconsistencies, so the promise of Piperlime’s free returns is another potential differentiator. Though consumers are now used to shopping online, it still isn't a given...
Turning automation guides into click candy slideshows or images that are published online. Writing articles and using the same content within boring press releases. Over the past few years, marketing automation has continued to gain influence.
Every Mother's Day, the pressure is on for online flower stores to use elements of persuasion throughout their PPC ads and websites to engage and convert visitors. Let's break down three AdWords ads that Google users found when searching for [buy...
Reading Online Text: A Comparison of Four White Space Layouts Eliminating Tension Between Content Writing And Web Design These factors include modern design and content, usability and conversion, and search and social media.
Which ones might have dedicated online communities? Your keyword is "audiophile headphones" and you're writing for a blog that focuses on recording equipment. We can't rely on spam and automation to boost traffic and search rankings anymore.
You can recognize and reward them through contests or sneak peeks at upcoming product lines while also getting valuable insight about your business and adding a human touch to the online experience. We've all heard the impressive stat that 47...
Tools to create online or offline presentations: How to Use a Writing Frame by Chris Brogan Most marketers will tell you that you need to be blogging x times a week if you want to gain any traction, that you should be updating your Facebook and...
But the press release is still a valuable tool for online marketing in a number of ways. Now that may or may not be true or anecdotal, but it did make me think about when my target audience would be most inclined to be catching up on the news...
Many also cite websites and online pubs that they’ve been featured in, which could spell a linking opportunity for your site as well. Interviewing or writing a feature article on a professor often qualifies as a newsworthy event.
Another reason for us to give Google+ more attention is the time that many of the major online influencers give it. Online, you'll see him replying to comments and sharing content. I think there's a revolution about to happen where people are no...
You may be reading this because, like me, you usually spend a few minutes each day making sure you've trawled the main SEO news publications for new, useful thought pieces on organic search, analytics, or other aspects of online marketing.
It is clear that proper education and strategy is lacking from many social presence online. I have a lot of respect for Shankman, but based on the fresh stream of blissfully unaware brand and personal Facebook posts and tweets, many organizations...
When we talk landing pages, most online marketers think pay-per-click, where the input of a destination URL into Google's or Bing's paid search offerings allow marketers to drive keyword-targeted traffic to (hopefully) optimized pages.
This starts at the very core of how they think about online marketing and search engine optimization (SEO). For example, would you spend 2 hours of a marketing person's time and $200 in expenses writing an article for Nameless Blog 23 just because...
Search and social media technologies have taken huge strides over the last few years changing, adapting, and building tools and platforms to innovate in line with the rapid pace of the ever-changing online media landscape.
Buying every day essentials at a store is dead time (set up consistent repeat grocery deliveries using online shopping tools). If this is the case, ignore online zealots who say "life is rubbish, stop whining and get on with it.
