Which ones might have dedicated online communities? Your keyword is "audiophile headphones" and you're writing for a blog that focuses on recording equipment. We can't rely on spam and automation to boost traffic and search rankings anymore.
You can recognize and reward them through contests or sneak peeks at upcoming product lines while also getting valuable insight about your business and adding a human touch to the online experience. We've all heard the impressive stat that 47...
Tools to create online or offline presentations: How to Use a Writing Frame by Chris Brogan Most marketers will tell you that you need to be blogging x times a week if you want to gain any traction, that you should be updating your Facebook and...
But the press release is still a valuable tool for online marketing in a number of ways. Now that may or may not be true or anecdotal, but it did make me think about when my target audience would be most inclined to be catching up on the news...
Many also cite websites and online pubs that they’ve been featured in, which could spell a linking opportunity for your site as well. Interviewing or writing a feature article on a professor often qualifies as a newsworthy event.
Another reason for us to give Google+ more attention is the time that many of the major online influencers give it. Online, you'll see him replying to comments and sharing content. I think there's a revolution about to happen where people are no...
You may be reading this because, like me, you usually spend a few minutes each day making sure you've trawled the main SEO news publications for new, useful thought pieces on organic search, analytics, or other aspects of online marketing.
It is clear that proper education and strategy is lacking from many social presence online. I have a lot of respect for Shankman, but based on the fresh stream of blissfully unaware brand and personal Facebook posts and tweets, many organizations...
When we talk landing pages, most online marketers think pay-per-click, where the input of a destination URL into Google's or Bing's paid search offerings allow marketers to drive keyword-targeted traffic to (hopefully) optimized pages.
This starts at the very core of how they think about online marketing and search engine optimization (SEO). For example, would you spend 2 hours of a marketing person's time and $200 in expenses writing an article for Nameless Blog 23 just because...
Search and social media technologies have taken huge strides over the last few years changing, adapting, and building tools and platforms to innovate in line with the rapid pace of the ever-changing online media landscape.
Buying every day essentials at a store is dead time (set up consistent repeat grocery deliveries using online shopping tools). If this is the case, ignore online zealots who say "life is rubbish, stop whining and get on with it.
The online advertising management platform's initial public offering (IPO) raised $105 million, as the company sold 7.5 million shares of stock at $14 per share – exceeding expectations of 7 million shares.
Drilling down the long list of best practices of building a better website covered by Murtagh in her book, highlighted are some of the top tier reminders when it comes to leveraging the social media and organic online publicity from your website...
In fact, the majority of users trust online reviews as much as personal recommendations. Heck, Eric Schmidt is on record as explicitly saying “information tied to verified online profiles will be ranked higher than content without such verification.
Google suggests a responsive design to encourage a better online experience (and they'll give you a boost in the SERPs if you do so). By renaming the Uncategorized category, you don't have to adjust your default category under the Writing panel.
Add to that blogs on education and schools, blogs on local government, not to mention a host of blogs on public relations, online reputation and online mess-ups! However, it’s also a great place to discover important blogs writing about specific...
Making online video beneficial to you requires an intelligent strategy. Although YouTube is known to be the second largest search engine online, it's a common misconception to believe that tapping into its community is the only way to make online...
And for Mike Grehan, publisher of Search Engine Watch and ClickZ, and producer of SES Conference Search Engine Watch is the leading publication of its kind online. Well, she’s excited to start writing about the full scope of digital marketing and...
As we transitioned our content online, we lost the connection to those professional guidelines for writing. With those initiatives, Google’s essentially made itself editor-in-chief in a rogue online society where anyone can report anything at any...
