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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    In essence, marketers can now connect their offline and online worlds to target customers more holistically. In the early stages of online advertising, targeting options were predominantly derived from traditional media tactics and focused around...

  2. Mobile Marketing: Connecting With Your Audience on the Move

    Marketers should try to remove friction and bridge the gap between the online and offline worlds. Think about the early days of search engine marketing, when businesses went in early and built their brand online, it gave them a strategic advantage.

  3. ROPE: 4 Essentials for Global Integrated Digital Marketing

    Especially overlooked are the IT and administrative/sales worlds. However, integration continues to be a problem, especially across organizations with a global market presence online. Here are four key areas for organizations to focus on improving...

  4. The Google+ Controversy & Virtual Worlds – A Question Of Identity

    The difference between Mark Twain (a pseudonym) and Huck Finn (a fictional character) is the crux of the Google+ issue as it relates to virtual worlds. Not all of them directly relate to virtual worlds, and it's really important to understand that...