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  1. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Paul Feng, director of product management AdWords Platform, introduced reporting improvements for advertisers to help visualize and test real-world data. Jerry Dischler, vice president of product management for AdWords, explained the motivation...

  2. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    Perhaps best known as the sister of Facebook founder Mark, Zuckerberg spoke about her experiences in the world of technology, her journey through entrepreneurship, and the new media trends that are affecting the lives of consumers today, including...

  3. What is SEM? Depends on Who You Ask

    I used to only think of organic, because I live in an editorial-based public relations world. In a "Learn with Google" online vocabulary reference Google defines SEM as: The use of online advertising on search engine results pages to help visitors...

  4. Digital Data Trends – Search, Social, & Content Fusion

    More than 80 percent of the world's data is unstructured and marketers need to break this down into structured formats that they can measure. In terms of content and social media trends, some staggering statistics where shared: billion were spent...

  5. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    Not even the world's biggest brands are immune from reputation disasters. Ninety-seven percent of consumers do online research when making purchasing decisions, so what they find could impact your bottom line, either positively or negatively.

  6. 10 New Media Trends Shaping the Lives of Modern Consumers @ClickZLive #CZLNY

    She explained that part of Facebook's success was from their strategy to take a slow, selective user base, instead of rolling out to the world at large. She also created Dotcomplicated.co – an online community and newsletter to help families keep...