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  1. "Which Update?" Is the Wrong Question

    Imagine a world where you did some less-than-stellar link-building. The question to determine a specific one issue is misplaced, rather – a complete re-evaluation of the site and your online presence has to be evaluated.

  2. Mobile, the Ultimate Shopping Assistant, Says Google

    The digital and physical world must be connected. Customers, too, are already thinking about what they’re going to buy their loved ones and they’re turning to online retail stores to do so. According to a study from Google, 28 percent of consumers...

  3. Cross-Device Measurement: Believe the Hype

    Reporting for a Cross-Device World More than 40 percent of online adults sometimes start an activity on one device only to finish it on another. In fact, more than 60 percent of online adults in the U.S.use at least two devices everyday and almost...

  4. Last-Minute SEO - Here Come the Holidays!

    The second largest in the world. But then the bad news: your in-house SEO team or online marketing agency tells you it’s too late - maybe they can get some results, but highly competitive and valued terms cannot be reached without the risk of...

  5. Wikimedia Blames ‘Right to Be Forgotten’ for Missing Links

    Once again, this is a decision that impacts the search engine algorithm which is not some impartial mathematical representation of the truth but is already heavily manipulated by many big commercial and state actors from around the world (from...

  6. 14 Top-Notch Resources to Help You Become a CRO Expert

    Nobody knows right away how to optimize websites as soon as they walk into the digital marketing world; we've all had to learn some aspects. Thankfully, mastering the art of CRO is considerably easier now than it was several years ago, and for a...