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  1. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    GA will integrate the full conversion path of campaigns, including Campaign clicks, Play Store views, Installs, New Users,and Installs resulting from Google Search (including Google Organic) through an exclusive view into the Google Play Store...

  2. AOL Climbs into 2nd Place in Online Video Content Ranking with 71 Million Viewers

    In August 2013, 188.5 million Americans watched 46.7 billion online content videos, while the number of video ad views totaled 22.8 billion, according to comScore Video Metrix. Internet users watched 37.7 billion online content videos, while video...

  3. 10 Google Analytics Custom Events That Track the Untrackable

    Action: Think of actions as the verbs that correspond to how people interact with what you're tracking (e.g.plays, views, clicks, etc. Label: An optional value, labels let you associate data with custom events (e.g.names of videos, URLs of clicked...