In a new Webmaster Help video, Google's Distinguished Engineer Matt Cutts reveals five of the biggest basic SEO mistakes webmasters make, and suggests a few ways to improve your website. Making your site crawlable, including the right words on your...
Top Tip 1: Seek a winning concept online, come up with a clever new way to tell that story, and you shall find SEO success. Would it work best as a video, an in‐depth report, an interactive piece, a blog post, an infographic or something else?
VIDEO YouTube is testing a new auto-generated playlist feature called YouTube Mix to aid in video discovery – The Next WebService lets you watch 50 videos continuously. Here's the video: Suppose I have a site that covers fishing overall (A...
But when multimedia was added to the press releases it made for a great point – multimedia, in particularly video – gets results – 30 percent more views than either photos or text-only. With little more than a smartphone and some video editing...
Going Viral not Required to Succeed – with YouTube’s Lane Shackleton – Ramblings About SEO BlogThe product manager from YouTube's monetization team chats with Eric Enge about being successful on YouTube, the role of organic search, AdWords for...
In this video, Rick highlights some major reasons bidding is important on Google Shopping, and how that affects your online listing exposure. In this video, Rick goes over three important elements which you should consider when managing Google...
User experience, site usability, and onsite engagement have become more important for major search engines in their assessment of a site's "rankability", so SEO practitioners need to ensure SEO landing pages have CRED as a key to SEO success.
VIDEO Google's Matt Cutts and former ex-Googlers talk spam, rankings, and SEO tips. If my web host has a lot of spammy clients, will that influence my site's ranking in search results? SEO Bloomberg BusinessweekSharing content socially will earn...
Once you have clean code, it's time to conduct an on-page SEO site audit. Create a tutorial: Video tutorials perform consistently well on YouTube. Then, you're not alone as this dopey video has nearly 5 million views.
If you haven't yet claimed your Google+ Business page, I recommend John Haydon's short video tutorial on how to do it, here. For a video tutorial on merging your Business and Local pages, check out Matthew Hunt's video here.
VIDEO Your brand has the opportunity to broadcast to the 800 million monthly viewers, and a powerful video has an opportunity to get you ranked in universal search in the traditional engines. A campaign of four ads – the most popular featuring...
Re-evaluating these higher-level items will show you how social media, SEO, analytics, blogging, and content development can work together synergistically to aid in online marketing success. Since YouTube is owned by Google, creating video content...
You then can embed that video on your site, to maximize reach. Turnbull wanted to increase her brand awareness as an SEO blogger and gain links to her site. Speakers Erin Everhart (@erinever), director of web marketing, 352 Media Group, and Jo...
Marketing and advertising professionals all converged on the Big Apple last week for SES New York, the ultimate conference to get educated on the latest strategies and tactics for SEO, PPC, social, link building, analytics, mobile, local, video...
Make sure to check back in 2023 when YouTube returns online and you'll see the "Best Video" winner … and nothing else. YouTube began in 2005 as a contest to find the best video in the world. Tonight at midnight, YouTube.com will no longer be...
If you’re already producing video as part of your marketing, and your efforts are sophisticated enough to track resulting engagement and lead generation – watch what happens when your focus changes from just features and benefits to creatively...
The creation of content in whatever form, be it books, music, images, video, apps or games for the purposes of marketing and increasing your exposure, profits and brand is far from a new one. Content marketing likely won't make or break your SEO...
How to Implement Video Microdata for Google but we don't have to worry about that because we review webmaster tools' accounts regularly to keep track of how our site is indexed, what urls are in our XML sitemap, and we always make sure we're not...
When content, including images and video, is organized and optimized to serve the visitor, conversion is more likely. For example, your brand might not be active on Pinterest, but make sure your content and copy is “pin worthy” with an above...
The practice of link building or SEO is evolving into a more comprehensive process of relationships building and communication strategies with direct connectivity online (think links, social mentions, network connections, etc).
