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  1. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    See Matt Cutts' video below. If you're starting a new site or something you don't want indexed by Google, use log-in controls (to be completely safe) or noindex/nofollow tags. A robots.txt is used to stop a page or part of a site from being crawled...

  2. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    For example, the same PDF can be formatted as a video or even a podcast. It's becoming an important part of any organization's marketing mix and can have an immediate impact on how companies are perceived, as well as their success online.

  3. 4 SEO Myths & Conspiracy Theories Google's Matt Cutts Wants to Die

    Well, Google's Distinguished Engineer Matt Cutts also keeps hearing some of those SEO myths getting repeated and addressed them in a recent webmaster help video. It was great to see a webmaster help video dealing with some of the search myths and...

  4. Nuances of Spanish Language Search Marketing

    Argentina Web users are more likely to view online video content. With that said, if you're going to use the same URL for your site, you will want to avoid duplicate content issues by making sure your HREFLANG and canonical tags are in order.