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  1. Know Your Platforms: AdWords vs. AdWords Express

    AdWords: If you are looking for robust online advertising – inclusive of text, animated and/or static banners, and engaging video formats – AdWords is the best place to be. AdWords: If you’ve got the time to manage online campaigns – ideally an...

  2. 4 Amazing Things You Simply Must Know About Sensational Headlines

    Our hypothesis at Conductor when it came to why the headline types in our study resonated the way they did was that given the millions and millions of blog posts, emails, video, and social content created on the Internet each day vying for our...

  3. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Video: Whether they are in response to frequently asked questions or how-to tutorials, videos are a great asset, especially when you want to engage those who learn visually. A continuous video series on how to save money for a new home and how to...

  4. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    See Matt Cutts' video below. If you're starting a new site or something you don't want indexed by Google, use log-in controls (to be completely safe) or noindex/nofollow tags. A robots.txt is used to stop a page or part of a site from being crawled...

  5. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    For example, the same PDF can be formatted as a video or even a podcast. It's becoming an important part of any organization's marketing mix and can have an immediate impact on how companies are perceived, as well as their success online.