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  1. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    GOAL: Grow Awareness, Reduce Ad Costs event-related online brand mentions (e.g.announcement, product release, etc. GOAL: Grow Awareness, Reduce Ad Costs social influencers X _____(#) average social network reach X _____(#) notable online brand...

  2. Is Super Bowl Advertising Money Well Spent?

    As media companies expand their digital content and ad insertion capabilities, especially in the area of video and mobile, and as advertisers dial in the magic formula between online and offline media spend, it becomes increasingly clear that the...

  3. Online Video Ad Spending Increased 27% in 2012; Projected to Grow Another 47%

    A new research report from online video advertising company Adap.tv has found that online video ad spending has rose 27 percent in 2012. Adap.tv says the increase in online video ad spending came with a push to bring broadcast TV and online video...

  4. Smaller-Screen Creative: Why Smartphones & Tablets Aren't Created Equal

    Along with the expected increase in spending, the shift to “sexier” mobile ad creative has its own trajectory, with video and rich media headed toward an increase of more than 50 percent by 2015. Mobile ad spending is projected to reach $2.61...