SEO News

Online Video Advertising Ad Campaigns

RSS
  1. Know Your Platforms: AdWords vs. AdWords Express

    This platform is ideal for businesses that have their own website, and campaigns with a lot of moving parts – i.e.multiple landing pages, a variety of creative ad formats, etc. AdWords: If you’ve got the time to manage online campaigns – ideally an...

  2. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    The same is true with smaller campaigns – insights lead to better media campaigns and better value exchange for consumers. It's ad season for brands as the Super Bowl is less than one week away. This is the time when the ad world is paying close...

  3. 5 Social Media Advertising Trends to Watch for in 2014

    Reddit, Foursquare, Tumblr and others are already providing self-serve ad campaigns. YouTube is already killing it with their video ad campaign product. This ad unit is still in testing at Facebook and the video plays on silent – so the impact won...

  4. Search Revenues Hit $8.7 Billion in First Half of 2013

    Revenue from search ads still continues to rise, despite concerns that changes to Google AdWords (the switch to enhanced campaigns) might have caused a reduction or shift in ad investments. Despite concerns about ad spend being down, the...

  5. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    When you add terms as negative keywords called "keyword exclusions" for Display Network targeted campaigns, ads won't show on sites that contain those keywords. Allows your ad to show for searches that match the exact phrase exclusively in that...

  6. As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow?

    Digital ad campaigns drive both brand and sales lift. The methods of evaluating the delivery and performance of campaigns are rapidly improving as we consider three aspects of measurement: ad viewability, branding lift, and sales lift.