In a new Webmaster Help video, Google's Distinguished Engineer Matt Cutts reveals five of the biggest basic SEO mistakes webmasters make, and suggests a few ways to improve your website. Here's the full video:
Beyond Engagement: Harnessing the Power of B2B Video Marketing: In this session, you will learn some of the fundamentals around online B2B video marketing, including how to get the most exposure for your video, how to use video to move the...
Would it work best as a video, an in‐depth report, an interactive piece, a blog post, an infographic or something else? As an example, Grasshopper, sellers of virtual phone systems, launched their Entrepreneur Movement and created a short but...
VIDEO YouTube is testing a new auto-generated playlist feature called YouTube Mix to aid in video discovery – The Next WebService lets you watch 50 videos continuously. Here's the video: AP Twitter Hacking Highlights Need for Increased Online...
The latest data from the comScore Video Metrix service shows that 182.5 million Americans watched 39.3 billion online content videos in March 2013, while the number of video ad views reached an all-time high at 13.2 billion that month.
For those who are unfamiliar, Hangouts is a feature of Google+ that lets you video chat with other Google+ users. You could send an email with a video of you demonstrating something or having a conference, but that doesn't allow for any interjections.
But when multimedia was added to the press releases it made for a great point – multimedia, in particularly video – gets results – 30 percent more views than either photos or text-only. I’ve yet to find a boring story from a business in a video yet...
PC-based online video viewing has been a mainstay for the better part of a decade, but only recently have we seen smartphones and tablets begin carving out their share of the digital video space. Digital video ads are about 30 to 40 percent more...
Twitter Partners With BBC America to Promote Branded Videos – MashableThe first "in-Tweet branded video synced to entertainment TV series". YouTube for iOS gets access to live streams, My Subscriptions feed, video queuing for TV playback, and more...
In this video, Rick highlights some major reasons bidding is important on Google Shopping, and how that affects your online listing exposure. In this video, Rick goes over three important elements which you should consider when managing Google...
Predictions are that global online video advertising spend will rise to $10 billion by 2015, with Internet ad spend expected to account for 59 percent of the growth in total ad spend between 2012 and 2015.
Unlike traditional online video, most authenticated video streams are viewed on mobile devices opposed to PCs. Marketers already know people are watching online video more than ever, but what are they watching?
If the target query includes "how to", "best", "top 10", "compare" or other intent refining modifiers, or if the query demands a certain level of text content, are you obviously offering something that visually connects, confirms relevance...
VIDEO Bloomberg BusinessweekSharing content socially will earn online magazine's readers more access. Automotive: Mobile and social media playing bigger path-to-purchase roles in Australia – EconsultancyDuring online auto research stage...
Create a tutorial: Video tutorials perform consistently well on YouTube. Then, you're not alone as this dopey video has nearly 5 million views. Within search results, information tied to verified online profiles will be ranked higher than content...
Create another list of things you believe are important to your business – resource guides or whitepapers or customer testimonials or a really great video about whatever it is that you do – and pick one you'll work on this month.
For a video tutorial on merging your Business and Local pages, check out Matthew Hunt's video here. If you haven't yet claimed your Google+ Business page, I recommend John Haydon's short video tutorial on how to do it, here.
With a $500 budget, they produced and posted their first video, "Bad Breath Test – How to Tell When Your Breath Stinks," introducing the Orabrush and offering the product for purchase online. After the explosive reaction to their first video...
VIDEO Your brand has the opportunity to broadcast to the 800 million monthly viewers, and a powerful video has an opportunity to get you ranked in universal search in the traditional engines. A campaign of four ads – the most popular featuring...
After all, RTB is now rapidly expanding into mobile and video. To target the right user and make the right bid, vendors need to amass mountains of (anonymous) data about what users are doing online. Even offline transactional data can now be...
