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  1. 30% of Ecommerce Site Traffic Came from Mobile in 2013 [Study]

    What it found was 30 percent of site traffic came from something other than a traditional desktop/laptop, and up to 7 percent of total online revenue came from comparison shopping engines. And online marketplaces like Amazon and eBay accounted for...

  2. 8 Tips for Building Your Internal Content Marketing Strategy

    Scan them and put them online and give your customers a nostalgic look at what once was. Create accountability by listing out when drafts are due, when final versions are due, who is responsible for writing, what the content themes are, the format...

  3. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    At the same time, the need for an online presence has never been stronger, while the landscape has never been more competitive. The potential to make a real ROI impact with your company's online marketing initiative is greater than ever.

  4. Top Online Retailers Lag in Mobile Experience [Study]

    With the holiday season fast approaching, and the mobile device playing a big role in the shopping experience, online retailers should put their mobile shopper front and center. You might think the big ecommerce brands already have that figured out...

  5. Could Bing Ever Overtake Google in Search?

    Bing users may be more likely to actually like their search results because the results are biased towards their own social media activities and friends' activities online. That makes perfect sense, and I am surprised that Microsoft didn't make...

  6. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    Know me: How do you align your expectations with consumers if they're spending time in all of these online channels? So a consumer could literally have an iPhone there and also have their laptop open, and they'll get different versions of the email.

  7. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    Use the terms in this report to learn more about how your customers search for you both in terms and intent to help craft your online marketing strategies. Here's how the different versions of the negative keyword "fast blue" would affect this ad...

  8. Driving Consumer Insights With Mobile Analytics

    For some background, these are the online platforms brands are using: You have to look at the versions of your app that people have. Mobile App (Native): pages (screens), events, goals, ID-specific information, app versions, usage, crashes, devices...

  9. The Content Marketing Elephant & the Enterprise

    If we are to get four different online marketing disciplines to agree with brand guidelines and regulatory standards, then it is on the search engine marketing team to perform the role of the narrator of our content marketing story.