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  1. SearchDay | Bing from the Agency Perspective

    The Web's Wild West Days Are Gone SEW EXPERTS: SEM CROSSFIRE Just a few years ago, the Web was an open playing field where few things were taboo. Those days are gone, and if we're not careful, there could be dire consequences for online marketers.

  2. SearchDay | The Future of Affiliate Marketing

    The Future of Affiliate Marketing SEW EXPERTS: SEM CROSSFIRE Affiliate marketing and paid search share a lowly position in the marketing efforts of most Fortune 500 companies, mainly because it seems like a lot of work for a little return.

  3. SearchDay | Twitter 101

    SEW EXPERTS: SEM CROSSFIRE Google will always be a major presence on the Web, and the place to go for certain types of information. Twitter 101, Part 1 SEW EXPERTS: SEM 101 This three-part article is for those who are just getting started with...

  4. SearchDay | Social Media Madness -- The Final Four

    A Guide to Search Engine Strategies New York 2009 SEW EXPERTS: SEM CROSSFIRE Search Engine Strategies New York, usually the largest of the three U.S.based shows on the SES circuit, is upon us. Setting up PPC Campaigns 101, Part 2 SEW EXPERTS: SEM...

  5. SearchDay | Setting up PPC Campaigns 101

    Behavioral Targeting: Profiling or Perfecting User Experience SEW EXPERTS: SEM CROSSFIRE Some see behavioral targeting as the ultimate marketing tool. Setting up PPC Campaigns 101, Part 1 SEW EXPERTS: SEM 101 Are you starting a pay-per-click...

  6. SearchDay | Social Media Madness -- The Sweet 16

    SEW EXPERTS: SEM CROSSFIRE Requesting links is like asking someone to be your Valentine. Social Media Marketing 101, Part 2 SEW EXPERTS: SEM 101 Social media marketing can be a great arrow in your quiver of marketing tools.

  7. SearchDay | Local Search Tactics for Tough Economic Times

    Don't Believe Everything You Read SEW EXPERTS: SEM CROSSFIRE Would you make a life or death decision about caring for a sick infant based solely on blog advice, or even WebMD? Google Cashing in on Branded CPC Feb 5, 2009 Something I've noticed...