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  1. Landing Page Optimization: How to Identify Testing Opportunities

    You can see this in direct mail, product catalogs, store coupons, etc.just like you can with email marketing, content marketing, pay-per-click (PPC) advertising, and so on. In the case of Kapitall that was coming up with landing pages that moved...

  2. SearchDay | 7 Social Media Predictions for 2009

    PPC Landing Pages: Surprising Examples PROFITABLE PPC It's time to kick off the New Year by looking at examples of good and bad combinations of PPC ads and their landing pages. Lies, Damned Lies, and Statistics LOCAL & MOBILE SEARCH Over the past...

  3. SearchDay | Search Shifts and Predictions for 2009

    Building a Business Case for Going to SES London 2009 Posted by Greg Jarboe Jan 5, 2009 With six weeks to go before SES London 2009, itâ””s time to build a business case for going to the definitive event for UK and European marketers, corporate...

  4. SearchDay | Revisiting 2008 Search Predictions

    PPC Visitors Have ADD Dec 19, 2008 Great column (http://searchenginewatch.com/3632150) by David Szetela on matching PPC ad copy to landing pages. As the 2008 holiday shopping season draws to a close, online sales are trending flat for .

  5. SearchDay | Landing Pages and the Decision-Making Process

    Given Yahoo has already divided out their PPC by country, it would seem the rest should be easier. Landing Pages and the Decision-Making Process BY THE NUMBERS Landing page optimization and testing is a complex activity that requires knowledge of...

  6. SearchDay: What Can TV Learn from Search?

    Is Microsoft Buying Yahoo For Overture's PPC Patents? Optimize Optimizing your landing pages is crucial to a profitable search marketing campaign. VERTICAL SEARCH A few television and cable companies appear to have taken a page from the online...

  7. SearchDay: Link Building via Word-of-Mouth

    Is Microsoft Buying Yahoo For Overture's PPC Patents? Need Help Pricing PPC Services Jul 4, 2008 hi all. I do ppc for my own websites, and I'm very slowly branching out to consulting. And it's largely ignored by landing page testers, leading...