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  1. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Measuring social media ROI can be a daunting task, but not impossible. Check out these handy formulas for calculating tangible social media benefits – advertising, content, leads,research, support, sales, and more!

  2. Google Catalogs Annotations: How to Enrich the Consumer Experience & Track Results

    They are rich media repositories that you can use to extend the story that you are telling your audience through your catalog. Of course each catalog should contain web snippets leading to the social media pages of the publisher.

  3. How Buzzman Rewrote the Rules of Fiction to Create Relevant Video Content

    Hubert Munyazikwiye, Head of social media and PR at Buzzman, openly discussed their strategy with me over the phone. They are many great examples (too many to name now) of how online video can create almost kinaesthetic, sensory experiences by...

  4. What Goodies Does Google+ Hold for International Search Marketers?

    One of the major concerns for online marketers looking to make use of social media across the foreign language Internet has been managing multiple profiles. If you’ve been active on social media in the past few weeks – or have been reading Search...

  5. Are the Brains of Search Engine Marketing and Search Engine Optimization Sartorially Challenged?

    Also on the list is Mona Elesseily, Vice President, Online Marketing Strategy at Page Zero Media. He is one of 25 online marketing experts featured in "Online Marketing Heroes" published by Wiley. He's the CEO of TopRank Online Marketing and a...