Definitely want to consolidate search equity across duplicate pages (although that wasn’t necessarily the case in this situation). It was basically an online brochure that nobody was working on, wasn’t being updated, wasn’t being tracked, and to...
Using an existing desktop page that has strong organic equity (with the mobile version) can ensure you have strong mobile search visibility. You can utilize user agent detection as mentioned above and leverage the same desktop page, which...
Most Corporate Social Media Efforts Will Fail SEW EXPERTS: BRANDEQUITY Social media can be a very effective and successful marketing tool, but only if companies take the time to plan for it. has been selected by online advertising network...
SEW EXPERTS: BRANDEQUITY Is Dale Carnegie rolling over in his grave because everyone on Twitter is trying to be heard, when the key to winning friends and influencing people is actually listening? News Blogs Are Becoming the New Online Newspapers...
Social Media Madness - The Final Four SEW EXPERTS: BRANDEQUITY NCAA March Madness is in full swing, and so is Social Media Madness! Mar 20, 2009 Hi all, I have been following all the instructions of "https://www.google.com/webmasters/tools/", I...
Social Media Madness – The Final Four SEW EXPERTS: BRANDEQUITY NCAA March Madness is in full swing, and so is Social Media Madness! Posted by Nathania Johnson Mar 23, 2009 International online ad network, ad pepper media, is expanding its iSense...
Social Media Madness -- The Sweet 16, Part 2 SEW EXPERTS: BRANDEQUITY In the spirit of College basketball's upcoming March Madness tournament, we've got the second four contenders in the "Sweet 16" of social media.
Social Media Madness -- The Sweet 16 SEW EXPERTS: BRANDEQUITY In the spirit of College basketball's upcoming March Madness tournament, we've got the "Sweet 16" of social media. If it has you scratching your head (or ripping out your hair) trying...
Ways Twitter Can Make Money SEW EXPERTS: BRANDEQUITY With traditional advertising proving less effective, marketers need new outlets like Twitter and Facebook to help create interest and demand. According to Nielsen Online, web traffic to the top...
Ways Twitter Can Make Money SEW EXPERTS: BRANDEQUITY With traditional advertising proving less effective, marketers need new outlets like Twitter and Facebook to help create interest and demand. Specifically, it has made the following changes...
Social Media Predictions for 2009 SEW EXPERTS: BRANDEQUITY It's a new year, which means it's time to raise a virtual glass within your social network and toast your collective social graphs for a great 2009.
Social Media Predictions for 2009 COLUMN: BRANDEQUITY It's a new year, which means it's time to raise a virtual glass within your social network and toast your collective social graphs for a great 2009.
Social Media Predictions for 2009 BRANDEQUITY It's a new year, which means it's time to raise a virtual glass within your social network and toast your collective social graphs for a great 2009. Lies, Damned Lies, and Statistics LOCAL & MOBILE...
Part 2 BRANDEQUITY Many companies still believe they need to get users into their prospecting databases in order to market to them. Online Holiday Shopping Down 3% Overall for 2008 Posted by Nathania Johnson Dec 31, 2008 It's the news I hoped I...
BRANDEQUITY E-mail has held on through the years as the King of the Internet. Word-of-mouth marketing is one of the most effective ways to sell a product/service, and that's exactly what consumer reviews provide online.
BRANDEQUITY Human beings long for a sense of community, like a charity pancake breakfast, and this isn't lost with social media. âï¿Â½ï¿Â½Whether people are using Dogpile.com for their online holiday .
President 2.0 BRANDEQUITY In the same way JFK benefitted from the emerging medium of television, Barack Obama was helped into the White House by the increasing popularity of social media. TNS says current tools overestimate audience sizes, but...
President 2.0 BRANDEQUITY In the same way JFK benefitted from the emerging medium of television, Barack Obama was helped into the White House by the increasing popularity of social media. Cuban learned that the company would be issuing a PIPE: a...
Trick or Tweet for CNN BRANDEQUITY Social media is revolutionary. AOL Launches Online Event Guide, When.com Posted by Nathania Johnson Nov 3, 2008 AOL has launched an online events guide, When.com, which is powered by Zvents.
Obama is Winning the Internet War BRANDEQUITY Election Day in the U.S.is fast approaching and it's anyone's guess who will win.or is it? Making the Most of Your Local Search Marketing Dollars VERTICAL SEARCH Clients often ask where they should...