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  1. Task Analysis: The Key UX Design Step Everyone Skips

    For Proflowers, we watched men buy flowers in flower shops, not online. For instance, when we conducted the user research for an online florist, we didn't watch users buy flowers online. Your design should avoid relying on some knowledge users will...

  2. Branded Videos Shared More Than 500,000 Times Every 24 Hours

    Viewers who enjoyed the video they watched demonstrated 139 percent higher brand association, 97 percent higher purchase intent, 35 percent higher brand favorability, and 14 percent higher brand recall than their counterparts who did not enjoy the...