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  1. What is SEM? Depends on Who You Ask

    SEM is all about helping users of search engines find your website. Bing appears to view SEM as paid search as demonstrated on the landing page below, where "search marketing" links directly to a page to get users started on Bing Ads.

  2. Influence the Influencers: The Magic of Co-Created Social Content

    As users, we all face a dazzling and overwhelming overload of content served up by 24/7 social channels. The biggest barrier to effective content marketing is just cutting through all of the noise online.

  3. 10 New Media Trends Shaping the Lives of Modern Consumers @ClickZLive #CZLNY

    Before it was a buzzword, Facebook was crowdsourcing, getting input from their users in an effort to know what was needed. She also created Dotcomplicated.co – an online community and newsletter to help families keep digital at bay and has also...

  4. Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]

    Businesses that fail to offer optimized mobile experiences may suffer losses, as 57 percent of smartphone users report they would not recommend a website with a poorly designed mobile site," The Search Agency said in its report.

  5. Task Analysis: The Key UX Design Step Everyone Skips

    For instance, when we conducted the user research for an online florist, we didn't watch users buy flowers online. Your design should avoid relying on some knowledge users will not likely have and instead find ways to either impart the knowledge...