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  1. Search Engine Marketing Checklist for Hotel Marketers

    Adapt a responsive design for the homepage, hotel search results, and individual detailed hotel page for mobile device users Check the loading speed of the homepage, the destination hotel search results pages, and the hotel individual detailed pages

  2. Native Advertising for Small Business: The Missing Link?

    Who would have thought that there was so much to be gained just by offering users a couple of suggestions? After users click on an article or go to a page, content discovery widgets will put pieces of related content in front of them in an effort...

  3. Cross-Device Measurement: Believe the Hype

    Through device pairing, cross-device attribution can be implemented to measure new user acquisition campaigns and also re-engagement campaigns for existing users. In fact, more than 60 percent of online adults in the U.S.use at least two devices...

  4. Drive Your Clicks In-Store With Local Inventory Ads

    This new ad type is the perfect way to reach users while they are moving from online search to an offline purchase. From here, users have a few options: navigate to the main site to buy online, change store location, or get directions to the store.

  5. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Ensure it is easy to navigate and appealing to users.minutes Inevitably there will be mentions of your site/company online where the link back to your site may be missing or incorrect. While the direct impact on SEO is very low, these metrics are...

  6. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    Yelp does offer some recourse in responding to users who post negative reviews, but this ruling essentially gives Yelp a free ticket to game their own system. One of the important parts of this act allows for Reddit to cease activity around...

  7. Last-Minute SEO - Here Come the Holidays!

    Website visibility is basically anything you do to bring your site to the eyes of potential users and/or customers. Find an e-zine where you can write an article, go to networking events in your community, do something good like raise money for...

  8. How FREE Website Call Conversion Tracking From Google Will Benefit You

    The problem is many users don’t call from the ad; they click through to the website before calling. With mobile devices growing in popularity, more conversions happen over the phone versus online. Before call analytics the only method of...

  9. Google AdWords Conversion Values Add Multiple Currency Support

    As of August 21, AdWords users can easily measure the revenue driven by their ads if they accept more than one currency on their website or app. That's according to a post on Google+, which also says that once users add currency information to...