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  1. 3 Ways Ecommerce Websites Can Grow or Maintain Organic Search Traffic

    As any good online marketer knows, organic traffic isn’t "free," but the ROI for organic search is excellent – giving it a prominent place in the marketing mix. Plus, with more consumers beginning their purchasing process on smartphones, connect...

  2. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    This shift has made it important for advertisers to extend the life of advertising campaigns online so they can get the most out of their marketing investment. To test the value of online viewership and activity, OTRD reallocated 20 percent of...

  3. 6 Billion Hours of Video Watched on YouTube Each Month

    As Kyncl said, "This acquisition gives DreamWorks an opportunity to align itself with Brian Robbins' powerful, next-generation, online video powerhouse. If he or she started watching funny saber-toothed cat videos around-the-clock, then a 6-billion...