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  1. 'The Power of Google' Senate Hearing is Must Watch TV Today

    Given Expedia is represented by counsel, the purchase of ITA will no doubt be front and center. It has added online commerce offerings in local retail and restaurants, comparison shopping and travel, and folded them into its search engine...

  2. Searcher Intent: Why Vertical Search is Now Giving Ground to Core Search

    With continued acquisitions of vertical search providers like Google’s acquisition of ITA for travel search or Zagat for restaurant reviews, the core search engines appear focused on this type of searcher intent and I would expect their results...

  3. Google FTC Antitrust Probe Rumors Emerge as ITA Verdict Nears

    Federal Trade Commission antitrust investigation after the Justice Department completes its review of Google's acquisition of travel software developer ITA Software and determines whether to challenge or impose restrictions on the deal, Bloomberg...

  4. DOJ Antitrust Chief Recuses Herself From Google ITA discussions

    Having worked for the law firm representing ITA - the travel software company Google is seeking to purchase - Christine Varney, the U.S. Companies working in the travel industry are claiming Google's purchase of ITA could cause problems for them...

  5. Google Fights Claims of Bias in Instant, Local Search

    Not shockingly, Microsoft also has joined the FairSearch.org coalition that opposes Google's acquisition of ITA. By directing users to Google services, Google can make its offerings take off in a broad class of services -- be it health, finance...

  6. Google vs. the World: A Week of Conflicts, Disputes, and Lawsuits

    Google and a group of online sales travel sites that oppose Google's ITA acquisition traded jabs via video this week. FairSearch.org released "Google Buys ITA - A Travel Story" with their side of the story, in layman's terms explaining why the...

  7. Google Acquires Travel Search Firm ITA for $700 Million

    Founded in 1996 by a team of MIT computer scientists, ITA's technically advanced algorithms for organizing flight information have been hailed as a catalyst for change in the online travel industry. Microsoft's Bing search service, which competes...

  8. Orbitz Takes Flight

    The Orbitz search engine is the ITA Software Flight Search Engine, developed by computer scientists from the Artificial Intelligence Laboratory at the Massachusetts Institute of Technology. ITA Software Flight Search Engine http://beta.itasoftware...