SEO News

Online Travel Agency

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  1. Travel Agencies Aggressively Targeting Hotel Brand Name Keywords in PPC [Study]

    In fact, on Bing, nearly one in every nine SERPs had an online travel agency (referred to as an “OTA” in the study) in the No.position in the paid search results for a hotel brand name search. But BrandVerity conducted a study to see just how many...

  2. International Expansion: Break Down Barriers With Google+ Hangouts

    Many of us travel as part of the job. If you're an advertising agency or you need to do a pitch of some sort to clients, you're going to want to have a presentation complete with examples. This can be difficult on the phone or through email, and...

  3. Facebook Acquires Gowalla, Tests Negative Feedback Feature, Expands in NYC

    And in October, Gowalla said it was pivoting away from Foursquare's niche and focusing on becoming a travel-oriented app. Throughout 2011, Facebook repeatedly met with the agency world to discuss why social context ads can be effective, as well as...

  4. Reputation Management: PR vs. Search vs. China’s Water Army

    Mengniu, a dairy giant in China, was exposed last October for paying $42,000 to a PR agency, which hired an online water army to smear its competitors’ on the country’s up and coming microblog that consumption of their products will lead to...

  5. Google FTC Antitrust Probe Rumors Emerge as ITA Verdict Nears

    The group believes this deal, if allowed, will give Google an unfair competitive advantage and cripple the online travel industry. Federal Trade Commission antitrust investigation after the Justice Department completes its review of Google's...

  6. Really Google? Penalizing Good Sites To Get Some Bad Ones

    Even the comments on Matt's travel announcement page ask for help and reasons for their sites disappearance. I do a lot of in-house agency sales which are US geotargeted only. So curious, Horowitz started to reach out to the numerous people at...