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Online Travel Activity Search

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  1. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    To test the value of online viewership and activity, OTRD reallocated 20 percent of their summer "Come See For Yourself" campaign investment to YouTube TrueView video ads. She and her colleagues Jennifer Kalkman, Director of Digital Marketing, and...

  2. Why Effectively Measuring Lead Performance in Mobile is Essential

    More than three-quarters of mobile travel users download map and driving directions when looking to convert with hotels, while both airline and car rental activity was dominated by calls. Fast food and sit-down restaurant activity reveals that more...

  3. Asia Search Update: Yahoo Algo Transition Goes to India, Google Eyes Southeast Asia

    Accessing search engines comes a close second at 89 percent as an activity that fuels Internet usage in the country, followed by email and visiting online portals. With a lot of online activity focused on entertainment and social networking, it is...

  4. Social Media Madness - The Final Four

    Facebook is the most-used photo-sharing platform in the world, having more activity than all other photo sites (Ofoto, Flickr, Snapfish, etc.combined. Business Use: Most applicable for travel and offline language learning tools.