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Online Transactions

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  1. Drive Your Clicks In-Store With Local Inventory Ads

    In the U.K.percent of transactions still happen in-store, despite more and more people doing their research online first. This new ad type is the perfect way to reach users while they are moving from online search to an offline purchase.

  2. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Now Google is starting to develop a solution to measure in-store transactions that track off-line conversions. Using this expanded data, advertisers can optimize and deliver more targeted ads when considering in-store transactions.

  3. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    Upon review of transaction data, we learn that Facebook yielded only two transactions during this time period. The website should always be the ultimate destination for online activity, including social media engagement, email campaigns, video...

  4. 5 New Website Vulnerabilities Straight from Black Hat & DEF CON

    All of this may be unimportant to you if you run a free music download service, but it's crucial if you handle financial transactions. Some of the most amazing minds in the world come together annually in Las Vegas, Nevada, to share bits of the...