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  1. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    Upon review of transaction data, we learn that Facebook yielded only two transactions during this time period. The website should always be the ultimate destination for online activity, including social media engagement, email campaigns, video...

  2. 5 New Website Vulnerabilities Straight from Black Hat & DEF CON

    All of this may be unimportant to you if you run a free music download service, but it's crucial if you handle financial transactions. Some of the most amazing minds in the world come together annually in Las Vegas, Nevada, to share bits of the...

  3. Google Buys Coupon Platform Incentive Targeting, Which Owns Targeted Search Patent

    Some other exemplary applications of the techniques described herein can include, identifying website/e-commerce users by their behavior, identifying possible criminals or terrorists based on specific behaviors from a database of activities...

  4. Going Global: Localize Your Message for Holiday Retail Traffic

    That’s exactly what Debenhams did when it fully translated and localized its site for a German audience, from product listings to enabling full transactions in euros. In addition to launching the German online store, Debenhams took other approaches...

  5. Using Web Analytics for PPC Optimization: Advanced Techniques

    This segment will show you all EMEA campaigns with “transactions less than 1,” or in other words, no sales. Multi-channel funnels show you how many online channels your customers utilize, and in what order, before making a purchase or completing a...

  6. Taobao SEO: A Guide to One of the World's Largest Consumer Marketplaces

    Total amount of transactions over the last 30 days Tmall.com – a business to consumer online marketplace eTao – a shopping search engine Taobao uses Alipay, which is their major form of online payments (think PayPal meets an escrow service).