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  1. How Can Good PPC Managers Become Great PPC Managers?

    Read more about it online. It's true that with the right training, most PPC professionals can become very good at their job. Good PPC managers get results, sure. They know their way around the necessary data tools and they can follow the...

  2. What is SEM? Depends on Who You Ask

    CIO.com recognizes SEM as a combination of paid advertising, search engine optimized design, marketing copy, involvement with the online community, and keywords. In a "Learn with Google" online vocabulary reference Google defines SEM as:

  3. 4 Critical Elements of a Successful Content Marketing Team

    Online marketing and SEO: Another critical expertise for a content marketing team is someone with the expertise to get the content you're creating in front of potential customers. Online marketing and SEO knowledge helps with everything from...

  4. How to Hire (and Keep) Digital Marketing Talent in 2014

    Formal, casual and online training is at your digital fingertips through programs such Bruce Clay offers marketing executives everything they need to know about SEO in a free online training course specifically designed for CMOs and executives to...

  5. Gamification in Marketing: Lessons from the Khan Academy Website

    Giving an unknown online merchant your credit card number is hard. Getting useful data from an online calculator? It’s not like you could use checks and Xs to get me to sign up for the Miley Cyrus Online School of Dance.

  6. New Google Playbook Outlines 5 Essentials of a Mobile Strategy

    A mobile conversion doesn't necessarily entail filling up an online shopping cart and checking out," the report notes. The biggest challenge today, according to Google, is educating or training marketers how to deliver on mobile's promise, with the...

  7. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Google is launching Google Analytics online training for users. Budgets and Bids: Helping users decide where to invest resources, allocating between search and display, YouTube, and various other online opportunities.

  8. 6 Tips For Hiring a Real Social Media Marketer

    If a social media marketer interviewee has never managed an online community or offline event, you should think twice about placing this person in the social media manager role. Writing or especially then — the company should consider budgeting...

  9. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    Not just to win the hearts and minds of customers, but also those of employees, media and investors, now that the Securities and Exchange Commission (SEC) allows publicly traded U.S.companies to distribute financial information via social media...