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  1. Nuances of Spanish Language Search Marketing

    Also to be noted is that Spaniards shop less frequently online and are more likely to use at social networks to research a product before purchasing it. Knowing each market thoroughly is important for best practices when marketing to these countries.

  2. A New Direction for SEO in 2014: The Secure Search Manifesto

    The rapid pace of change in our market, fueled by the convergence of earned, owned, and paid media has meant that the traditional SEO mindset moved from keyword-centric methodologies toward new content-centric, and key revenue based strategies.

  3. Why You Must Optimize and Create Content for More Than Just Conversion-Centric Queries

    If we're successful with this transition, we're likely to see an increase in traffic from both general research terms ("white couch") and branded-product terms ("lazy boy couch") as buyers return to our site late in the buying cycle.

  4. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    With the search phrase not being provided, it is extremely difficult to understand which searches are driving traffic and conversions. We will, instead, rely on Search Traffic to Pages versus detailed Keyword data to guide our organic search tactics.

  5. How to Build Your First Content Marketing Strategy

    Think about doing some market research to help get a better understanding of customer needs. You can take a look into industry trends, do some keyword research, and see what's driving the most traffic to your site, and what traffic is converting...

  6. Ad & Marketing Execs See Facebook, LinkedIn, Google+ Investments Increasing [Survey]

    Knowing when, how and why your audience engages with your social media networks is key in how you market and engage. Just because you keep hearing about the top handful of social media networks doesn’t mean that’s where your audience is and what’s...

  7. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    GOAL: Market Research, Improve Customer Satisfaction, Reduce Research Costs brand online insights/comments X _____% focus group insight quality X $_____ equivalent focus group cost / _____(#) insights from average focus group...