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  1. Nuances of Spanish Language Search Marketing

    Also to be noted is that Spaniards shop less frequently online and are more likely to use at social networks to research a product before purchasing it. Knowing each market thoroughly is important for best practices when marketing to these countries.

  2. A New Direction for SEO in 2014: The Secure Search Manifesto

    The rapid pace of change in our market, fueled by the convergence of earned, owned, and paid media has meant that the traditional SEO mindset moved from keyword-centric methodologies toward new content-centric, and key revenue based strategies.

  3. Why You Must Optimize and Create Content for More Than Just Conversion-Centric Queries

    If we're successful with this transition, we're likely to see an increase in traffic from both general research terms ("white couch") and branded-product terms ("lazy boy couch") as buyers return to our site late in the buying cycle.

  4. How to Build Your First Content Marketing Strategy

    Think about doing some market research to help get a better understanding of customer needs. You can take a look into industry trends, do some keyword research, and see what's driving the most traffic to your site, and what traffic is converting...

  5. Ad & Marketing Execs See Facebook, LinkedIn, Google+ Investments Increasing [Survey]

    Knowing when, how and why your audience engages with your social media networks is key in how you market and engage. Then, refine your research to find where your brand’s users are. Just because you keep hearing about the top handful of social...

  6. 7 Critical Web Redesign Considerations You Can't Overlook

    That means market research, keyword research, and community mapping. Have You Done Your Research? The design, functionality, and SEO focus should all be dictated by informed research. Sites with a history of good search traffic can see most or even...