Google searches predict market moves – BBCAnalysis shows there is potential big profit to be made by tracking search volume for certain terms. Yandex revenue continues to slow in Q1 2013 – up 36% to $257m – but profit rises 79% to $72m – The Next...
Thirty percent of all product searches now begin on Amazon as opposed to 13 percent on Google according to Forrester Research, and according to a separate report from comScore, product searches on Amazon have grown 73 percent over the last year...
Gleaning data and knowledge from our previous experiment into the Japanese market, we went heads down and dove deep into competitive keyword research. Put in the time, do the research, build your own websites, talk to everyone you can, TEST, and...
If Aliyun becomes the default engine for online buyers to research products and services, it will own data on the converting brand and product terms and could drive customers directly to its Taobao and ETao sites that could have huge implication...
GOAL: Market Research, Improve Customer Satisfaction, Reduce Research Costs brand online insights/comments X _____% focus group insight quality X $_____ equivalent focus group cost / _____(#) insights from average focus group...
Coca-Cola (I hear they put a penny or two into market research) is a great example. One might view this as horrendous, but traffic for the phrase that dropped more than tripled. A string of keywords or poorly written copy will only work to ensure...
When it comes time to research and buy, nearly half of all online shoppers turn to search engines or Amazon. At the same time, the search ecosystem will continue to change rapidly – a new search solution from Facebook, changing guidelines and...
If your link strategy is to hope that your content generates links on its own (and I hope you're doing more than that), then make sure you do your keyword and market research to find out what searches are being used so that you can work those...
Keyword research is really user research that details how your customers are using language to describe your products, services, and content. As a matter of fact, in many cases, those long tail terms the majority of organic search traffic.
Though both Citron Research and Anonymous Analytics have bones to pick with Qihoo over its traffic and revenue claims, Qihoo’s move into the search market will immediately impact on Google, Tencent Soso, and Sogou – and maybe even on search giant...
Paid search – and when I say paid search I mean AdWords since Google controls almost 67 percent of the search market – has some basic, inherent problems that create a challenging environment for the B2B marketer:
Through link building research (finding new opportunities and by analyzing competitors) they can provide PR teams with new places online to submit news, stories, opinions, and industry insights. SEO pros can also identify types of stories that...
Tmall.com – a business to consumer online market place eTao – a shopping search engine As a search marketer, looking at ROI, I’d feel like I’m advertising on Facebook, but the reality is that search did its critical job in providing the research...
One easy way to start guest blogging locally is to simply research local business blogs and ask to write on a topic that interests them. Write a post about how the local farmer's market can help bring down the cost of organic food.
They come in contact with the brand, it resonates and the following day at work, they head to their favorite search engine to research a similar product and recognize your brand name within the paid search results.
Even brand new websites will bring in long tail search traffic from the search engines if they solve problems for people. But if you focus only on increasing your overall search traffic, and not battle for any specific keyword, your traffic just...
You've done your research, and created quality content such as a blog post, video, tool, or mobile app. Now it's time to market that content for links. It will take some research, but the knowledge can then be applied to promote your other content...
With a foundation built on solid market research, we can engage consumers at all points in the purchase funnel, and act on a variety of digital marketing objectives. Notable technology titans were bringing to market solutions that would level the...
Mike Fauscette, an analyst at research firm IDC, has an even bolder prediction: In three to five years, he suggests, 10 percent to 15 percent of total consumer spending in developed countries may go through sites such as Facebook.
Among the four categories of this U.S.mobile ad revenue (display, search, SMS and video), search is growing the fastest – and, as Boland points out, Google’s share of the mobile search market is 95 percent.
