Competing with the big names, giant retailers, and pop up chains can be a tall measure for any small- to medium-sized business (SMB), especially when resources, namely time and money, are at the heart of it.
We get a lot of retailers who contact us who can't necessarily afford the service, or they're not an ideal fit for us to manage their campaigns, and so they just ask us what are some best practices? So, I wanted to go through the top three things...
Rethinking Mobile Search in Light of New Data From Google/Nielsen and Pew – ClickZMobile search is clearly having a very disruptive impact on brick-and-mortar retailers, and yet these same retailers are under-investing in mobile because the proof...
It would seem clear, therefore, that from a traffic perspective, social is driving only a small percentage of visits to retailers. We know that measurement of the current traffic social media drives to websites isn't a definitive indicator about...
Products are displayed based on keyword level intent signals, however most retailers’ product feeds are designed for online/offline merchandising techniques, which don’t take searcher behavior into account.
Retailers are factoring this into their multi-channel sales – whether it's keyword-level call tracking and resulting optimization in search, or online coupons that can be redeemed in-store, or modeling funding "local search" keywords from store...
Although Forrester states "47 percent of online shoppers agree that social media posts from friends are helpful for discovering new brands, trends and retailers", advertisers still struggle to connect their social efforts to their bottom line.
Just before Christmas, Google's DoubleClick division announced the Conversions API to help retailers quickly and automatically track off-line conversions originating from paid ad campaigns. Advertisers and retailers clearly need better ways of...
Many things change prior to Black Friday and Cyber Monday including search engine traffic and the amount of money that retailers decide to spend on their PPC in preparation for the influx of shoppers, orders, and purchases that are expected.
Retailers must now prepare for the coming avalanche – or risk getting buried by it. Mobile Consumer Spending: Big Data Insights for Holiday Retailers Cyber Monday Traffic, Mobile & Ad Spend All Up on $1.46 Billion Shopping Day
Cyber Monday continues to be the blockbuster day for retailers online, garnering more clicks than any other day, but the five day period between Thanksgiving and Cyber Monday is growing in importance as shoppers look for deals throughout the week.
Yet IBM also shared, "This year's holiday shopper was hungry for great deals and retailers didn't disappoint, rolling out compelling offers which consumers gobbled up on Thanksgiving straight through Black Friday.
E-commerce sales on Black Friday, traditionally the kickoff to the holiday season for brick and mortar retailers, surpassed $1 billion for the first time in history. Black Friday is changing from a real-world shopping phenomenon to a multi-channel...
Mobile devices captured nearly 20 percent of all online shopping in Q3 2012, which bodes incredibly well for online retailers heading into the holiday season. Their examination of trends across 100 million online shopping sessions contains a number...
One of the most competitive business sectors on the planet, the delicate balancing act between margin and sales volume holiday race can make or break even the best of retailers. Even if these ads are monetized at the rate of a traditional display...
It’s also a prime time for retailers to develop and implement successful online global strategies. One of the largest European retailers with 171 stores in the UK and Republic of Ireland with an additional 69 international franchise stores across...
By tracking the purchases of more than 100 million households at 1,200 brick-and-mortar retailers. But while clicks are an effective way to measure campaigns designed to drive traffic and fulfill direct response goals, increasingly, research from...
Many retailers use general superlatives liberally on all product pages, which could lead to a less exciting experience for the shopper. Use Facebook's Open Graph to get Referral Traffic and Increase Engagement
Ways to Win Shoppers at the Zero Moment of Truth” is another of Google’s recent initiatives to help retailers connect with customers when it matters most. We know many of you have been discussing what this means, as currently Google Product...
Brands such as Marriott, Teleflora, and Amtrak that have fueled their rapid growth join BrightEdge's list of customers using the company’s S3 platform that includes seven of the 10 largest retailers and eight of the top 10 digital agencies in the...
