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  1. Google Reveals What New & Expectant Parents Search For

    For example, online retailer Magic Beans uses Google Product Listing Ads to reach consumers shopping for baby products on their mobile phones. For example, The Honest Company uses Google search ads and YouTube to reach consumers seeking out organic...

  2. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Jerry Dischler, vice president of product management for AdWords, explained the motivation behind the updates, saying, "It’s no longer about devices, it's about connecting people to the content they care about, whether online, mobile sites, or on...

  3. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Get your product in consumers' hands: If you're new to the market, send free samples to bloggers and influencers. If your product has been in the market for a while, give coupons to customers who review your product on Amazon or YouTube.

  4. 5 Critical Factors for Optimized Mobile PPC Targeting

    For example, I arrived at the three landing pages below via ads displaying for the term, "online conferencing software. If possible, allow users to take a quick, easy action on your mobile site; possibly save a product for later or complete a super...

  5. PPC Management Operations: The Ultimate Guide

    When things change on the website (for example, sales or product pages are added), the sitelinks can also change to drive traffic to the new pages. Site exclusions are to the Display Network what negative keywords are to paid search ads.