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  1. How Personalizing Websites With Dynamic Content Increases Engagement

    Having personalized content geared toward the searchers query on the page also provides a strong signal to Google of what the page is about, further enhancing the organic traffic to the page. Using Monetate and leveraging past purchase behavior for...

  2. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    The PR crisis was sending surges of traffic to their website; Mike and his team were now playing triage nurse to their small network of underpowered web servers. Get your product in consumers' hands: If you're new to the market, send free samples...

  3. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    In August of last year, Google Analytics stopped showing webmasters which keywords were guiding traffic to their sites. Research Content, Resource, Product and that's not even counting the individual links and shares to each separate page hosting...

  4. PPC Management Operations: The Ultimate Guide

    When things change on the website (for example, sales or product pages are added), the sitelinks can also change to drive traffic to the new pages. Consider Remarketing and Product Listing Campaigns But keep in mind that every new advertising...

  5. These 10 Types of Blog Posts Save the Day When You’re Out of Ideas

    You have to fight for traffic Organic traffic won’t be handed to you on a plate, you have to out think and out scrap your competition for those clicks. While it can round out the profile of your company personae to talk about the charitable things...

  6. The Actual Impact of PPC on Sales [Case Study]

    After all, PPC almost always drives incremental traffic to a website and some of those visitors are likely to convert. Both Traffic and Sales Increased The product isn’t what the advertiser in this case sells, but it’s a good approximation of what...

  7. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    It's also possible that we'll see the release of a premium Google product to give us access to that data through another channel from Google in the year ahead. Guest blogging has exploded in the past year, and it's going to remain one of the most...