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  1. Google News Snippets, YouTube Embedded Videos Face Legal Challenges in Germany

    However, sites doing this would lose traffic from Google and other search engines, which could potentially result in an even greater loss of revenue. Webmasters will need to be much more careful about quoting content from online German publications...

  2. How to Use a Military Concept to Manage SEO in a Data-Scarcity Reality

    By your estimation, the term "video splitters" accounted for about 10 percent of your total organic traffic and the page it ranks for has been getting about 350 visits per month from organic search. Online marketing, in lots of ways, is the exact...

  3. Video, Journalists & PR: 3 Keys to Local Small Business Marketing #Pubcon

    A video can be much more engaging to tell your story with and drive the foot traffic in to sell your wares rather than just a text story on a webpage. At Pubcon, which is taking place in New Orleans this week, presenters are providing a treasure...

  4. How to Get Over the One Hurdle Keeping You From Creating Awesome Content

    For your brand to truly become a successful publisher and reap the traffic, sales, and brand building benefits, ideation must become culturally embedded in your organization and receive the proper attention it requires in the content creation...

  5. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman, who is a paid Microsoft consultant, puts out another anti-Google study, this time on flight search, and reports an "85...

  6. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    You can get pretty cheap traffic from this program that's really qualified, moreso than almost any other sales channel. The traffic was free, which was great, but you had almost no control over the outcome in terms of where Google showed your...