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  1. Video, Journalists & PR: 3 Keys to Local Small Business Marketing #Pubcon

    A video can be much more engaging to tell your story with and drive the foot traffic in to sell your wares rather than just a text story on a webpage. At Pubcon, which is taking place in New Orleans this week, presenters are providing a treasure...

  2. How to Get Over the One Hurdle Keeping You From Creating Awesome Content

    For your brand to truly become a successful publisher and reap the traffic, sales, and brand building benefits, ideation must become culturally embedded in your organization and receive the proper attention it requires in the content creation...

  3. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman, who is a paid Microsoft consultant, puts out another anti-Google study, this time on flight search, and reports an "85...

  4. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    You can get pretty cheap traffic from this program that's really qualified, moreso than almost any other sales channel. The traffic was free, which was great, but you had almost no control over the outcome in terms of where Google showed your...

  5. Google April Fools' Pranks 2013: YouTube Closing, Google Nose, Gmail Blue & More!

    If you click on that "city", then click on Traffic Sources or Content and you'll get a special April Fool's message: Make sure to check back in 2023 when YouTube returns online and you'll see the "Best Video" winner … and nothing else.

  6. Mobile Marketing: Connecting With Your Audience on the Move

    For example, online marketing drives traffic to store then the store manager’s job is to remove friction for a seamless buying experience. Think about the early days of search engine marketing, when businesses went in early and built their brand...