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  1. What is SEM? Depends on Who You Ask

    SEM encompasses all of the various ways site owners can use search engines to attract more traffic to their websites. I train thousands of businesses a year, and most of them think of search engine marketing as organically getting traffic from...

  2. Influence the Influencers: The Magic of Co-Created Social Content

    The essential goal for content isn't about ranking and traffic, it's about being the best answer for your customers. This was the topic of a ClickZ Live New York session last week featuring Lee Odden, CEO of TopRank Online Marketing.

  3. Google Madness: The Elite Eight of Google+ Local Tips

    These “zombie” listings need to be removed or they’ll eat traffic from the official/accurate page. Listings accuracy is the most important factor for online searches – if a business’ address or phone number isn’t correct, it’s missing out on...

  4. The Smart Way to Optimize Your Amazon Sales Strategy

    Driving Traffic and Sales Now that your product listing page is well set up it’s time to up the ante and drive a lot of targeted traffic to generate sales. One great way to drive traffic back to your product listing page is the Sponsored Products...