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  1. Search Engine Marketing Checklist for Hotel Marketers

    Identify and optimize the content of the top 100 pages in terms of the highest Google and Baidu organic search traffic from a Web analytics program (e.g. Unless a hotel booking engine website has a stronger brand value than that of major...

  2. 8 Lessons Learned From Owning a Search Agency for 15 Years

    PPC changed everything from, "I’ll take as much traffic as you can get me," to, "If I’m paying for every click, then it needs to convert. For each client ready to invest, we decided to test all online marketing channels which only included these...

  3. Native Advertising for Small Business: The Missing Link?

    After users click on an article or go to a page, content discovery widgets will put pieces of related content in front of them in an effort to provide these users will more useful information, while also drawing more traffic to its clients’ sites.

  4. Elite SEM Wins Best Agency at U.S. Search Awards

    Best Use of PR in a Search Campaign: Walker Sands Digital, Mobile Traffic Report Best Integrated Campaign: Zenni Optical, Integrated Online Marketing Campaign - Managed By Wpromote Elite SEM won big in Las Vegas last night.

  5. Centralizing Location Data: 3 Steps to Local SEO Success

    Thankfully, we don't receive much walk-up traffic in our office since we cater to marketers in national-local businesses. Unfortunately, as it does for so many businesses, updating our online location information was relegated toward the bottom of...

  6. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Getting traffic to one's site -- and quality traffic at that -- is probably one of the most overarching objectives of any SEO practitioner. One technique of driving traffic to one's site, however, has remained evergreen and that is getting a high...

  7. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    It also gives details of a specific gift website, Not on the High Street, where traffic has performed the best overall. Those getting the most traffic from search appear to be the big players such as Amazon, Asda, Marks all reported a 4 to 6...

  8. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Use this to check on messages, issues such as crawl errors or URL errors, index status, traffic trends, and some keyword insights.minutes Inevitably there will be mentions of your site/company online where the link back to your site may be missing...

  9. Last-Minute SEO - Here Come the Holidays!

    Paid has been typically any method other than organic that you paid for to bring your site traffic. Surely you deserve that time - well, unless you are in charge of site traffic for a website that relies on the holiday season to pay the bills.