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  1. Yandex & Google: A Big Change for Russia's Display Ad Market

    Data management platform: These have a direct relationship with data suppliers, which allows advertisers to target according to their needs and segment user's data. This platform aids in purchasing audiences at scale across digital media for...

  2. Google Buys Frommer’s Travel Guides in Yet Another Contested Move as a Content Publisher

    According to the NYT, Schmidt said Google is “careful to define a line where we don’t cross into content” and wanted to remain a “neutral platform for content and applications. As Google expands beyond general search into content development in key...

  3. Security and Responsibility on the Virtual Frontier

    So the question arises- in what form should consumer protection take within that commerce platform, and conversely, what protections should be afforded to merchants on the platform as well? This week has generated a lot of questions about the...

  4. 9 Reasons Why it Might Be Time For Marketers to Value Virtual Goods

    Facebook recently limited the way that games on their platform were able to go viral through the community and this caused slowdown in the market in 2010. Murmurings on the SL grid, via SEW's own virtual world correspondent Avril Korman, is that...

  5. SearchDay | Yahoo's Next Move

    We rebuilt the Citysearch platform to give our users what they . So far, 20% of the total collection is online. TNS Unveils Next Generation of Online Advertising Monitoring Tools Posted by Nathania Johnson Nov 18, 2008 TNS has launched the next...

  6. SearchDay | President 2.0

    AOL Presents the Platform-A Tour Posted by Nathania Johnson Nov 17, 2008 AOL's ad network, Platform-A, is going on tour. Offline and Online Conversions Tracking: Increase Your ROI VERTICAL SEARCH The accountability of online marketing is only as...

  7. Making the Most of Your Local Search Marketing Dollars

    This reinforces that advertising consideration shouldn't be "either/or" as advertisers not represented in both the offline and online would miss out on 94 percent or 80 percent of the buy audience by choosing a single media platform.