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  1. Native Advertising for Small Business: The Missing Link?

    Content discovery tools, like Outbrain and Taboola, are another type of native advertising. The two biggest content discovery tools are Outbrain and Taboola. Content discovery tools engage audiences better, amplify content’s exposure, and build...

  2. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Leverage reports in Google or Bing Webmaster Tools to (hopefully) show growth in brand-specific search engine traffic. Integration of SEO best practices, including keyword research, SEO tagging, and cross-linking, within key online event marketing...

  3. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Google Removes Related Searches – Blind Five Year OldUseful keyword research feature has vanished from Search Tools menu. Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman...

  4. PRWEb and PitchEngine: SEO Smart/SMO Sexy Newsmakers

    Tools like PitchEngine emulate that vision by offering a pop-up one-page site that allows brands to tell an engaging and optimized story, add images and video, and publish it to the search and social world – for as little as free.