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  1. Native Advertising for Small Business: The Missing Link?

    Content discovery tools, like Outbrain and Taboola, are another type of native advertising. The two biggest content discovery tools are Outbrain and Taboola. Content discovery tools engage audiences better, amplify content’s exposure, and build...

  2. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Leverage reports in Google or Bing Webmaster Tools to (hopefully) show growth in brand-specific search engine traffic. Online events in particular present a significant SEO and social media tie-in. Integration of SEO best practices, including...

  3. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Google Removes Related Searches – Blind Five Year OldUseful keyword research feature has vanished from Search Tools menu. Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman...

  4. How SEO Attracts & Converts Customers in the 3 Purchase Decision Phases

    Targeted content, FAQs, tools, guides, studies, forums, etc.connect the dots between the customer’s problem and your solution. Visual tools that spell it all out complement the written word, so be liberal with infographics, comparison grids, video...

  5. Make the Most of Your Social Media Interactions: 9 Tips

    Social media monitoring and listening tools aren't essential to running a social campaign, but they provide a tremendous advantage. While you may not be ready to jump headfirst into paying a subscription of $50-$3,000 on a monthly basis to begin...