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  1. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Those that haven't used PPC Christmas campaigns before should use competitive intelligence tools to find the best keywords to target. It is also worth considering adapting ads to target other demographics, as varied groups of people visit online...

  2. Marin Software Adds Support for Russia's Largest Search Engine

    Global brands often use different local agencies that use various tools to manage the brand’s paid search efforts for that region, he says. According to data published in 2013 by Morgan Stanley, Yandex is used by 61 percent of regular online...

  3. Social Customer Service Secrets to Avoid Negative Search Results

    Set up alerts for your brand name using tools like Google Alerts, Mention, Topsy, and SparkCentral to find out what people are saying about you and then swoop in and save the day. We research someone online before agreeing to a first date — is he a...

  4. How FREE Website Call Conversion Tracking From Google Will Benefit You

    There are several tools that allow you to see which keywords are working for your competition, but www.ispionage.com has an algorithm that calculates Keyword Effectiveness Index (KEI). With mobile devices growing in popularity, more conversions...

  5. 14 Top-Notch Resources to Help You Become a CRO Expert

    Tailored for small businesses, the guide provides an in-depth introduction to the technical aspects of optimization testing: the basic tools required, and how to use them. One of the most popular A/B and multivariate testing tools around, Visual...

  6. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    Google Shopping, the new iteration of Product Listing Ads replaces PLAs in late August, which gives online retailers less than a month to switch campaigns, and utilize the new tools. Google has announced two new tools for Google merchants on the...

  7. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Tools for estate and retirement planning In branding yourself as a resource, you're also branding yourself as their go-to source online, and thus the go-to place when it comes to choosing a financial institute in real life.