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  1. Landing Page Optimization: How to Identify Testing Opportunities

    You can see this in direct mail, product catalogs, store coupons, etc.just like you can with email marketing, content marketing, pay-per-click (PPC) advertising, and so on. Once you have your bounce rates by top landing pages, Justin recommends...

  2. Recharge Your PPC Profitability: 5 Ways to Diagnose & Treat a Paid Search Slump

    As most PPC managers well know, quality score has a big impact on cost efficiencies as well as ad position. The daily budget cap could be limiting you; perhaps the settings are targeting computers as well as mobile devices and tablets, which don’t...

  3. Top 10 High Impact Google AdWords Innovations to Watch Now

    Do these new features have you excited about the future of PPC? Along with visitors to certain web pages or sections of a site, advertisers can target visitor segment by source, for example, all visitors from YouTube or other referral source.

  4. What J.K. Rowling Can Teach PPC Marketers About Reaching Ideal Prospects

    Even if this work doesn’t make it into your ads and landing pages, it can still inform the spirit and direction of your marketing and create in your prospects a feeling of being understood and appreciated for their struggles and desires.

  5. How to Test International Search Marketing Opportunities at Low Cost

    Develop Test PPC Campaigns Additionally, in less competitive markets, PPC is often actually less expensive that running an SEO program in the short term -- because the cost-per-click is quite a bit less than in the major markets.