PPC Introducing "x-default hreflang" for international landingpages – Google Webmaster Central BlogSays Google: "The new x-default hreflang attribute value signals to our algorithms that this page doesn’t target any specific language or locale and...
You can see this in direct mail, product catalogs, store coupons, etc.just like you can with email marketing, content marketing, pay-per-click (PPC) advertising, and so on. Once you have your bounce rates by top landingpages, Justin recommends...
As most PPC managers well know, quality score has a big impact on cost efficiencies as well as ad position. The daily budget cap could be limiting you; perhaps the settings are targeting computers as well as mobile devices and tablets, which don’t...
If you're already testing mobile PPC, take it to the next level by incorporating display banners, mobile ad extensions, and fine-tuning conversion rates from mobile device sources. This will be a key focus point for them in their mobile PPC strategy.
Do these new features have you excited about the future of PPC? Along with visitors to certain web pages or sections of a site, advertisers can target visitor segment by source, for example, all visitors from YouTube or other referral source.
Use your intuition, PPC data, competitor insight, analytics data, internal search data, Google suggest data, and any historical data from your client or your company to construct your initial "seed word" list.
Today companies are looking at email, SEO, PPC, SEM, inbound marketing third party content, all social media channels, daily deals, webinars, infographics, slideshare, etc. They do so within a cost envelope to compete with replacing yellow pages ads.
Landingpages can be used for PPC ads, mobile app downloads, promotional campaigns and more. Optimization tactics are intended to boost conversion, improve PPC quality scores, and provide a better user experience.
Even if this work doesn’t make it into your ads and landingpages, it can still inform the spirit and direction of your marketing and create in your prospects a feeling of being understood and appreciated for their struggles and desires.
PPC advertising is a powerful mechanism for creating new customers. Below lists the top 10 most common PPC campaign mistakes that prevent companies from finding a pot of gold. PPC newbies can often frequently don't realize the tremendous power of...
Analyzing your competitor's PPC ads is a great way to extract data about how their company influences conversions. They were nice enough to sit down with me after their session and walk me through the process of analyzing a competitor's PPC campaigns.
PPC Hero I was working on my friend’s PPC account and all of the basics were in place: tight ad groups, relevant copy, and good negatives. Email newsletters: The great thing about PPC is that it changes on an almost weekly basis.
Develop Test PPC Campaigns Additionally, in less competitive markets, PPC is often actually less expensive that running an SEO program in the short term -- because the cost-per-click is quite a bit less than in the major markets.
PPC Last-Minute Holiday Promotions: Ad Text and Landing Page Best Practices - PPC Hero Holiday PPC Tips from Industry Experts - adCenter Blog Tips For Improving PPC Campaign ROI - Search Marketing Standard
Dynamic LandingPages - PPC Hero Alternative PPC Ad Networks - NVI Blog Optimization Tips to Get Ready for the New Year - PPC Hero PPC - Geographic Targeting - Search Engine Journal SES Berlin 2010: Analytics for PPC - State of Search
Testing ads (title, image, text, and Facebook landing page) remains the silver bullet in any optimization efforts with pay-per-click (PPC) marketing, especially in conjunction with conversion tactics including attributes such as "reveal tabs.
The conference offers 70+ sessions on topics including PPC management, keyword research, SEO, social media, local, mobile, link building, duplicate content, multiple site issues, video optimization, site optimization, usability and more.
In "Making the Leap: The Paid Search Marketing Toolbox," I introduced a high level view of PPC tools that I call the Paid Search Technology Landscape. People: One of the byproducts of a hot PPC market is that it can be difficult to find talent that...
Imelda is the E-Marketing Manager at Tektronix, responsible for global SEO, PPC and social media. He recommends using a pseudo A/B testing approach where you deploy a new feature on a subset of keywords/pages
Good PPC should include testing different landingpages. The best method is to have a plan when you start your PPC strategy that includes future e-mails. Why revert to a shotgun approach for your e-mail when you've already gone to all the work on...