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  1. Easy Landing Page Testing Using DoubleClick Search

    Landing page testing should be near the top of your list for optimization techniques – it's a no-brainer and can be incredibly insightful. There are many choices for online significance calculators that will allow you to toggle significance between...

  2. Integrating Owned, Earned & Paid Media For Better SEO

    The best SEO professionals are continually testing, observing, and validating to form proactive search engine optimization methods, not just taking a page from everyone else's book. For some crazy reason, marketers, and others tasked with the...

  3. 22 Facebook PR Secrets Every Community Manager Should Know

    The key is to not bombard fans with too many posts, as Facebook news feed optimization often penalizes for this. In order to stay ahead of the competition, you might have to download a book or two, attend a webinar or five, and stay on a regular...

  4. Landing Page Optimization: How to Identify Testing Opportunities

    If landing page optimization and conversion funnel testing are not on the list of items that you're currently focusing on, then you're not getting the most out of the visitors that are coming to your site.