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  1. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    It's becoming an important part of any organization's marketing mix and can have an immediate impact on how companies are perceived, as well as their success online. If you are trying to create awareness and reach more people, you might be better...

  2. Facebook Mobile App Install Ads: Optimize Beyond Clicks to Drive Higher ROI

    Put another way, the online marketing team found it could increase ROI from Facebook mobile application promotion by 130 percent, just by changing its approach and optimizing to new metrics. An advertiser looking to promote a mobile app simply has...

  3. Landing Page Optimization: How to Identify Testing Opportunities

    If landing page optimization and conversion funnel testing are not on the list of items that you're currently focusing on, then you're not getting the most out of the visitors that are coming to your site.

  4. Recharge Your PPC Profitability: 5 Ways to Diagnose & Treat a Paid Search Slump

    It could be symptomatic of a bigger issue such as an online reputation problem or an uncompetitive offer. Improving landing page load times. Creative burnout: Even the most successful ad or landing page can lose its effectiveness over time.

  5. Twitter Ads: Are You Wasting Money on Mobile?

    Advertising on Twitter can be a great opportunity to drive online sales. Twitter Advertising can be a great opportunity to drive online sales if you know how to test and optimize the channel. If a user on a desktop device clicks on the tweet, they...