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  1. 14 Top-Notch Resources to Help You Become a CRO Expert

    Thankfully, mastering the art of CRO is considerably easier now than it was several years ago, and for a very good reason: more learning resources are now available online. In the early chapters, you'll get definitions for some CRO jargon (if you...

  2. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Connecting the dots to find desirable audiences across channels, both online and offline, and devices can be an intricate process, so marketers must be open to testing new opportunities and innovations in order to efficiently reach those who are...

  3. Evaluate Your Surrounding Community to Spark Fresh Ideas

    Generally, our brand taps into the passion for saving money when shopping online. Naturally, our community shops online…A LOT. Sure, some of them are probably connected to direct competitors that offer similar services to ours, but most likely they...

  4. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    It's becoming an important part of any organization's marketing mix and can have an immediate impact on how companies are perceived, as well as their success online. If you are trying to create awareness and reach more people, you might be better...

  5. A Knowledge Gap Analysis Will Tell You What Web Analytics Can't

    FedEx Office Print Online provides templates that users start with and then walks the users through the potential changes, eventually arriving a just the right result. Once you've bridged those gaps, you'll see even more value out of your Web...

  6. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Jerry Dischler, vice president of product management for AdWords, explained the motivation behind the updates, saying, "It’s no longer about devices, it's about connecting people to the content they care about, whether online, mobile sites, or on...

  7. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    The company did not start out knowing substantially more than most other businesses starting their efforts online, but because it was willing to think ahead, develop data-driven technologies and push the boundaries of how best to do business on...